Formerly titled Advanced Interactive Marketing
Approved by the UW Foster School of Business and the UW Department of Communication
Discover how to build and sustain successful online marketing programs. Strengthen your understanding of marketing methods for generating online traffic and customer engagement, including SEO, mobile and email marketing, pay-per-click and social media. Optimize your marketing efforts through data analysis and effective integration of digital initiatives with existing marketing activities. Sharpen your business skills in areas such as marketing strategy, forecasting and calculating return on investment.
Hear instructors describe the content of the program and the real-world experience and networking opportunities that students can gain.
Read About the Student Experience: Megan O.
Read About the Student Experience: Linda F.
Five Time-Tested Lessons for Marketing Success From UWPCE
Digital Marketing Analytics
Mobile Strategy & Marketing
Public Relations & Strategic Communications
Social Media Technologies & Implementation