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Certificate in Advanced Online Marketing

Formerly titled Advanced Interactive Marketing

Approved by the UW Foster School of Business and the UW Department of Communication 

Certificates » Advanced Online Marketing
Program Features
  • Hands-on experience developing a comprehensive online marketing plan for a local company as a group project
  • In-class time to practice setting up and calculating marketing metrics in Excel
  • Guest speakers active in the online marketing space
  • Use of online marketing tools
Who Should Apply
  • Marketing professionals interested in increasing effectiveness of online marketing
  • Business management professionals interested in increasing effectiveness of online marketing
  • Other types of professionals who want a strategic overview of online interactive marketing
  • Those responsible for making the business case for investing in related activities

Discover how to build and sustain successful online marketing programs. Strengthen your understanding of marketing methods for generating online traffic and customer engagement, including SEO, mobile and email marketing, pay-per-click and social media. Optimize your marketing efforts through data analysis and effective integration of digital initiatives with existing marketing activities. Sharpen your business skills in areas such as marketing strategy, forecasting and calculating return on investment.


Key Outcome
You will be prepared to build a strong online marketing plan and business case and evaluate its impact. 
Start Location Program ID Status
Winter 2016  Details Details Downtown Seattle 5079 In Development
Winter 2015  Details Details Downtown Seattle 4666 Closed
Course Dates Days Instructor
Online Marketing Strategies & Methods Jan 10 - Mar 14, 2015 Sa Steven, Lingafelter, Covey
Campaign Optimization & Customer Retention Apr 4 - Jun 6, 2015 Sa Steven, Lingafelter, Covey
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Contact us or call 888-469-6499.
Program Highlights
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Hear instructors describe the content of the program and the real-world experience and networking opportunities that students can gain.

Read About the Student Experience: Megan O.

Read About the Student Experience: Linda F.

Five Time-Tested Lessons for Marketing Success From UWPCE

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