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Certificate in Digital Marketing

Formerly titled Advanced Online Marketing 

Approved by the UW Foster School of Business and the UW Department of Communication 

Certificates » Digital Marketing
Program Features
  • Creation of an online marketing plan for a local company to add to your professional portfolio
  • Guest speakers from the digital marketing field
  • Experience with Google Analytics, Moz and other tools and resources
Who Should Apply
  • Marketing specialists who want to broaden their area of expertise
  • New or aspiring marketers seeking a digital overview to decide where to specialize
  • Marketing managers in small organizations
  • Traditional marketers seeking digital skills
  • Business consultants
Discover how to create, run and sustain successful digital marketing programs. Learn to optimize your marketing efforts through data analysis, SEO and effective integration with business goals, and study how to evaluate the return on investment. Master current methods for generating online traffic and engagement, including mobile and email marketing, pay-per-click, retargeting and social media. Gain a deeper understanding of what makes for superior digital content and a great customer experience.
Key Outcome
You will be able to create, implement and evaluate advanced digital marketing programs using a wide variety of methods and channels.
Sections
Start Location Program ID Status
Winter 2016  Details Details Downtown Seattle 5079
Course Dates Days Instructor
Online Marketing Strategies & Methods Jan 9 - Mar 12, 2016 Sa Steven, Lingafelter, Covey
Campaign Optimization & Customer Retention Apr 2 - Jun 4, 2016 Sa Steven, Lingafelter, Covey
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Contact us or call 888-469-6499.
Program Highlights
Adv Online Mkt Thumbnail

Hear instructors describe the content of the program and the real-world experience and networking opportunities that students can gain.

Read About the Student Experience: Megan O'Brien  

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