Explore how to better understand market needs and communicate with customers in a systematic and integrated way using the Web, social media, email, direct mail, public relations and other messaging tools. Discover techniques for creating more effective promotional campaigns. Examine marketing strategies and learn how to drive significant and sustainable sales growth. Strengthen your marketing skills and gain hands-on experience developing marketing solutions for a local business.
Key Outcomes
You will gain marketing strategy knowledge and integrated marketing communication skills required for non-marketing majors to achieve career advancement through more effective use of marketing channels.