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Certificate in Public Relations & Strategic Communications

Certificates » Public Relations & Strategic Communications
Program Features
  • Full-day public relations crisis simulation event, including role playing with videotaping and feedback from professionals
  • Practicum project to develop a communications strategy for a real client
  • Presentations by subject-matter experts, career and media panel discussions and a mock interview with professional reporters
  • Portfolio development through assignments that demonstrate your ability to write for a variety of platforms and audiences
Who Should Apply
  • Professionals in the early stages of their career in public relations and strategic communications
  • Individuals who want to enter the field of public relations and strategic communications
  • Media or niche communications professionals who want exposure to the broader field of communications and experience with diverse tools and techniques
Learn to persuade audiences with clear and engaging content that is strategically distributed across a variety of channels, including traditional and digital media, social networks, corporate communications and speaking engagements. Develop the ability to build relationships with journalists and other key influencers. Explore how to work with specialized audiences such as legislators, investors, donors, community members and employees. Gain the skills needed to plan, execute and evaluate an effective communications strategy.
Key Outcome
You will be able to tell engaging stories that support your mission or brand and will be equipped to strategically manage communications across traditional and digital channels.
Start Location Program ID Status
Autumn 2016  Details Details Downtown Seattle 5490 In Development
Autumn 2015  Details Details Downtown Seattle 5081 Closed
Course Dates Days Instructor
Media Relations Sep 30 - Dec 16, 2015 W McConnell
Strategic Communications Practices & Functions Oct 5 - Dec 7, 2015 M Cincotta
Strategic Communications Planning Jan 4 - Mar 21, 2016 M, W Clune
Storytelling for Results Jan 6 - Mar 9, 2016 W Schoentrup
Advanced Skills Workshop Mar 28 - Apr 27, 2016 M, W McConnell
Communications Practicum May 2 - Jun 6, 2016 M, W Strentz
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Contact us or call 888-469-6499.

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