Certificate in Public Relations & Strategic Communications

Certificates » Public Relations & Strategic Communications
Program Features
  • Full-day public relations crisis simulation event, including role playing with videotaping and feedback from professionals
  • Practicum project to develop a communications strategy for a real client
  • Presentations by subject-matter experts, career and media panel discussions and a mock interview with professional reporters
  • Portfolio development through assignments that demonstrate your ability to write for a variety of platforms and audiences
Who Should Apply
  • Professionals in the early stages of their career in public relations and strategic communications
  • Individuals who want to enter the field of public relations and strategic communications
  • Media or niche communications professionals who want exposure to the broader field of communications and experience with diverse tools and techniques
Learn to persuade audiences with clear and engaging content that is strategically distributed across a variety of channels, including traditional and digital media, social networks, corporate communications and speaking engagements. Develop the ability to build relationships with journalists and other key influencers. Explore how to work with specialized audiences such as legislators, investors, donors, community members and employees. Gain the skills needed to plan, execute and evaluate an effective communications strategy.
Key Outcome
You will be able to tell engaging stories that support your mission or brand and will be equipped to strategically manage communications across traditional and digital channels.
Sections
Start Location Program ID Status
Autumn 2014  Details Details Downtown Seattle 4674 Closed
Course Dates Days Instructor
Strategic Communications Practices & Functions Sep 29 - Dec 8, 2014 M Cincotta
Media Relations Oct 1 - Dec 10, 2014 W McConnell
Storytelling for Results Jan 7 - Mar 11, 2015 W Schoentrup
Specialized Audiences & Advanced Techniques Jan 12 - Mar 16, 2015 M McConnell
Strategic Communications Planning Apr 1 - May 4, 2015 M, W Harris
Communications Practicum May 6 - Jun 10, 2015 M, W Harris