Gain hands-on experience with a range of social media tools and platforms, and discover the benefits and challenges of user-driven content and technologies. Learn how organizations are leveraging social media to create measurable business value, and analyze successes and failures. Explore organizational impacts of social media, ranging from job descriptions to business process changes, collaboration models and the impact of technology decision on future possibilities.
Key Outcomes
You will be able to develop and implement a successful social media strategy for use by an organization.