Gain an in-depth understanding of the software product life cycle and learn to drive the development of successful software applications, including Web and cloud-based software as a service (SaaS), enterprise IT, consumer and mobile apps. Learn how to define a market opportunity, propose a new product, evaluate its business value, build a financial business case and develop requirements. Define the target customer and product positioning and recommend marketing tactics. Learn how to work with diverse internal and external stakeholders to develop and deliver successful commercial software products.
Key Outcomes
You will be able to articulate and quantify a new product opportunity, develop the requirements, and create a marketing strategy and set of tactics to achieve product launch objectives.