Mobile Marketing Certificate | UW Professional & Continuing Education

Mobile Marketing

Reaching customers through their mobile devices creates unique opportunities for brands and products through targeted messaging, hyper-local experiences and immediate gratification, while creating opportunities for a new stream of data and consumer insights. Learn key strategies and tools for creating successful mobile marketing campaigns and explore ways to keep your customers coming back to your mobile properties.


Explore the mobile activation of traditional media and learn how to amplify all consumer touch points while driving data and learnings across all channels. As a final project, create a mobile marketing plan for a product that includes a timeline and set of measures to evaluate return on marketing investment.


Topics include:

  • Owned and earned media: your website, social channels, mobile SEO, app store visibility, PR, cross-promotion
  • Paid user acquisition: mobile SEM, mobile ads, retargeting, push notifications, SMS, QR codes
  • Measuring acquisition, retention and customer lifetime value
  • Mobile analytics providers
  • Tactics to successfully merchandise your app in the various app marketplaces
  • Mobile-first marketing plan creation


Find the Offering That's Right for You

We offer programs throughout the year in different locations and learning formats designed to meet your education needs. To learn more about this program, select one of the following sections.

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