Reaching customers through their mobile devices creates unique opportunities for brands and products through hyper local experiences and immediate satisfaction. Learn the key strategies and tools for creating successful mobile marketing campaigns and explore the ways to keep your customers coming back.Topics include:
- Learning about mobile paid and organic user acquisition models, earned media, SMS and text messaging and mobile SEO.
- Gaining specific tactics to successfully merchandise your app in the various app marketplaces.
- Creating a realistic marketing plan and set of measures to evaluate marketing ROI.
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