Social Media in Business

Receive a historical perspective and gain a broad yet deep understanding of the variety of platforms, tools, and uses available in social media. Learn how companies and organizations leverage social media. Explore and practice managing social networks like Facebook, Twitter, LinkedIn, Tumblr as well as emerging platforms.

Topics include:

• Business use cases for social media
• Community management
• Social analytics
• Creativity and social marketing
• Influencer relations and outreach
• Social ROI and measurement

Find the Offering That's Right for You

We offer programs throughout the year in different locations and learning formats designed to meet your education needs. To learn more about this program, select one of the following sections.