Certificate in Advanced Interactive Marketing

Rod Brooks, Marketing VP and CMO, PEMCO Insurance Companies

Brady Brewer, Director, Global Marketing & Promotions, Starbucks Coffee Co.

Patrick M. Byers, Principal, Outsource Marketing, LLC

Neal Cohen, VP Marketing, Sur La Table

Alice Dionne, Director, Office of Continuing Studies; Director, KeyBank Professional Development Center & Conference Services, UW Tacoma

Dan Fine, Principal, Fine Solutions

Maren Finzer, Owner, Maren Finzer Personal Brand Strategy Co.

Heidi Fischer, Director of Marketing and E-Commerce, Costco Business Center

Robert Gubas, VP of Marketing, Marchex

Andrew Hoover, Director, UW Professional & Continuing Education

Matt Hulett, CEO, Mpire.com

Richard Kielbowicz, Associate Professor, Department of Communication, UW

Mary Larson, Assistant Director, UW Professional & Continuing Education

Douglas L. MacLachlan, Chair, Dept. of Marketing & International Business, University of Washington

Giuseppe Mascarella, CEO/President, Viovi Inc.

Scott Merlino, Director, Amazon.com

David Miller, Partner and Director of Strategy, Stoke Strategy

Liz Molitor, Director of Marketing, Allyis

Steve O’Brian, Director of Marketing, UW Professional & Continuing Education

Jenne Pierce, Former VP Product Management, Expedia

Katie Rosenthal, Marketing Coordinator, Realogics

Dave Sharp, Managing Partner, Sharp Consulting Group

Laurie Stroud, Director Strategic Business Development, ClearChannel

David Szatmary, Vice Provost, UW Educational Outreach

Mark Taylor, Strategy Director, Razorfish

• Bachelor's degree
• At least two years of professional experience, preferably in a marketing or related function
• Knowledge of accounting (or statistics)
• Ability to manipulate Excel spreadsheets

The program will start from the assumption that you have knowledge of the marketing fundamentals, solid skills in data analysis using Excel and have completed some basic undergraduate course work or equivalent in accounting, marketing or statistics. It will not require you to do Web programming.

English Proficiency

Students who are non-native English speakers are expected to have adequate English language proficiency. For details, see UWPCE Policies.

International Students

This program does not qualify as full-time study, and therefore does not meet requirements for an F-1 visa. However, if you are an F-1 student currently enrolled full time in another program, OR you are in the U.S. on some other type of visa (not F-1), you may be eligible to take a certificate program or course. For complete details, or to contact an adviser, see International Student Eligibility. 

Program Costs

Instructional fees are payable on a term-by-term basis. The instructional fee for the entire program is $4,500, excluding certificate program and registration fees, assessment tools and textbooks. There is a $50 nonrefundable certificate program fee to apply to this program and a $35 nonrefundable registration fee each term. The first-term instructional fee of $2,250, plus the nonrefundable registration fee, is due by Dec. 24, 2010. The university's tuition exemption policy does not apply to this program. All fees are subject to change.

Information on registration and refund policies and procedures is included with registration materials.