Use Proven Techniques to Achieve Business Growth and Impact
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Why do some businesses thrive, while others wither on the vine? To foster healthy growth, an organization needs people who can generate compelling new ideas, sustainable business models, attainable financial projections and targeted business development plans that make a significant impact.
In this three-course certificate program, we’ll study the fundamentals of successful business development. You’ll learn how to evaluate market opportunities, communicate business value and risks, and pitch new growth initiatives. We’ll investigate proven strategies for attracting investment, expanding market share and increasing revenue. Enhance your ability to grow an existing business, or take your own unique business idea and bring it to life.
Professionals who want to improve their business development skills or start a new business.
Applicants must have either: a bachelor’s degree and two years of work experience or an associate degree and four years of work experience. Work experience in one or more of the following areas is preferred but not required:
If you're not a native English speaker, you’ll need to have advanced English language skills to enroll. To learn more, see English Language Proficiency Requirements.
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Christy Johnson, an instructor for the Certificate in Business Development, talks about the diverse set of skills that students can gain from this in-depth program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Business Development Methods
Business Development Strategies & Planning
Business Development Ventures
Certificate in Business Development
Approved by the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Christine Bohl, Director of Business Development at Boeing Training & Flight Services
Rovy Branon, Vice Provost, University of Washington Continuum College
Mike Eguchi, Lecturer, UW Foster School of Business
Chris Evans, Director, Acquisition Integration, Amazon.com
Christine Feng, Corporate Development, Amazon.com
Dave Green, Senior Attorney, Microsoft
Sumant Hattikudur, Regional Director, Services Strategy and Business Development, Boeing
Andy Hoover, Senior Director, UW Professional & Continuing Education
Vilia Johnson, President, BrandSource Incentives
Michael Kemery, UX Design Program Lead, Amazon, Program Alumnus
Mark Kotzer, Director of Innovation, Safeco Insurance (A Liberty Mutual Company)
Andrew Lear, Chief Financial Officer, Digital Globe Services
Hugh Matsubayashi, Partner — IP Procurement & Portfolio Management Group, K&L Gates
Brooks McMahon, Head of Enterprise Business, TINYpulse
Doug Neese, Partner, ClearCreek Advisors
Nikesh Parekh, Former Vice President of New Ventures, Trulia
Inderjeet Ramgotra, Founder, Inner Renewal and the Healthy Path
Gabriel Scherzer, Former Senior VP of Business Development, Seattle Avionics
Kerry Smith, Vice President of Patent Acquisitions, Syndicated Patent Acquisitions Corporation
Jamie Stone, President, Gifts by Design
Bert Sugayan, President, Free Vector Advisors
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.
Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.
Not available for this program
Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.
Founder and CEO, Artemis Corporation
Lecturer, Foster School of Business, University of Washington
Adjunct Faculty, Communication Leadership Graduate Program, University of Washington
Managing Director, Step Up Partners
If you’re thinking about heading back to school, you’re probably also wondering how you’ll pay for it. To help you figure that out, we’ve put together a list of ways to help fund your education.
Explore the key elements common to all businesses — including accounting, finance, legal, HR, marketing, planning and project management — and learn to develop effective business plans.
Hone your marketing skills and tactics as you dig into specific channels and tools for developing integrated marketing campaigns and measuring their performance.
Study the full life cycle of digital product development. Learn how to manage the process, guide a team and bring a product to market successfully.