Certificate in Business Development

Use Proven Techniques to Achieve Business Growth and Impact


Program Details

  • Location: Downtown Seattle
  • Duration: 8 months
  • Class Times: Evenings
  • Cost: $3,999

Next start date

October 3, 2017

Get Details & Apply

About this Program

Why do some businesses thrive, while others wither on the vine? To foster healthy growth, an organization needs people who can generate compelling new ideas, sustainable business models, attainable financial projections and targeted business development plans that make a significant impact.

In this three-course certificate program, we’ll study the fundamentals of successful business development. You’ll learn how to evaluate market opportunities, communicate business value and risks, and pitch new growth initiatives. We’ll investigate proven strategies for attracting investment, expanding market share and increasing revenue. Enhance your ability to grow an existing business, or take your own unique business idea and bring it to life.


Professionals who want to improve their business development skills or start a new business.

See Requirements

Video Overview

Christy Johnson, an instructor for the Certificate in Business Development, talks about the diverse set of skills that students can gain from this in-depth program.

Duration: 01:48


  • Methods for defining customer segments and needs
  • Different ways to optimize sales and marketing channels
  • How to develop a vision and strategy statement and design a business model
  • Essential aspects of budgeting, financial modeling and forecasting, and risk assessment and mitigation
  • Strategies for pitching a proposal to investors, partners and management


  • Create and present a real business development plan for an existing company or startup venture
  • Participate in competitive business development simulations

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Start Dates

Learning Formats


Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.


Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program


Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program