Certificate in Public Relations & Strategic Communications

Shape Your Message and Find Your Audience


Program Details

  • Location: UW Seattle
  • Duration: 8 months
  • Class Times: Evenings, Weekends
  • Cost: $3,396

Next start date

October 2017

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About this Program

In the multichannel, 24-hour information cycle that is the modern communications landscape, how can your company or organization successfully craft and disseminate its story? How do you develop a complete strategic communications plan that positions your brand and connects with your target audience? That is the overriding challenge in PR and communications today.

In this six-course certificate program, we’ll examine how to control the narrative and persuade audiences with clear and engaging content. You’ll explore various methods for distributing your message, including traditional and digital media, social networks, corporate communications, events and speaking engagements. Gain the latest knowledge and abilities to help you navigate this complex role with confidence.


PR and communications professionals along with those looking to enter the field.

See Requirements


  • The skills needed to plan, execute and evaluate a communications strategy
  • How to write for different platforms and audiences
  • Ways to build relationships with journalists, bloggers and other key influencers
  • Strategies for working with specialized audiences such as legislators, investors, donors, community members, executives and employees
  • How to handle a communication crisis


  • Develop a communications strategy for a local organization that addresses a real-life public relations problem
  • Participate in a full-day PR crisis simulation event, including recorded role-playing and feedback from professionals
  • Take part in a mock interview with a professional reporter and get constructive feedback

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Start Dates

Learning Formats


Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.


Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program


Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program