Certificate in Social Media Technologies & Implementation

Engage Your Audience Through Diverse Social Media Platforms

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Program Details

  • Location: TBD
  • Duration: TBD
  • Cost: TBD

Next start date

TBD

About this Program


Every customer-facing business and organization needs to have a social media presence today, but it’s not enough to just start a Facebook page and open a Twitter account. How can you develop a sophisticated strategy that will effectively connect with customers and grow your brand? Communications and marketing professionals with this kind of social media expertise can gain a competitive advantage in the job market.

In this three-course certificate program we’ll take a deep dive into all aspects of social media, from planning to implementation to impact. You’ll explore established and emerging platforms, learn how to craft a strategy tailored to your organization and audience, and evaluate tools for measuring outcomes and return on investment.

DESIGNED FOR

Communications and marketing professionals and those interested in entering these fields.

See Requirements

WHAT YOU’LL LEARN

  • Strategies for integrating social media into your organization
  • Best practices for key platforms such as Facebook, Twitter, Instagram, Snapchat and Pinterest
  • Approaches for developing an effective social media plan and defining business objectives
  • How to use social media publishing tools, data analytics, reporting methods and listening techniques

GET HANDS-ON EXPERIENCE

  • Experiment with a range of social media platforms
  • Employ specific monitoring and analytics tools to measure results
  • Develop and implement a social media plan for a local organization that you can add to your portfolio

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.