Engage Your Audience Through Diverse Social Media Platforms
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There are no future offerings scheduled for this program at this time.
Every customer-facing business and organization needs to have a social media presence today, but it’s not enough to just start a Facebook page and open a Twitter account. How can you develop a sophisticated strategy that will effectively connect with customers and grow your brand? Communications and marketing professionals with this kind of social media expertise can gain a competitive advantage in the job market.
In this three-course certificate program we’ll take a deep dive into all aspects of social media, from planning to implementation to impact. You’ll explore established and emerging platforms, learn how to craft a strategy tailored to your organization and audience, and evaluate tools for measuring outcomes and return on investment.
▸ Related Article: Hot Jobs: Social Media Manager
Communications and marketing professionals and those interested in entering these fields.
If you're not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
Access to a computer and the Internet is essential. A laptop is strongly encouraged for use in class.
You earn the certificate by successfully completing all required courses. For more information, see Completing Your Program.
If you’re thinking about heading back to school, you’re probably also wondering how you’ll pay for it. To help you figure that out, we’ve put together a list of ways to help fund your education.
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