Certificate in Social Media Technologies & Implementation

Engage Your Audience Through Diverse Social Media Platforms

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Program Details

  • Location: TBD
  • Duration: TBD
  • Cost: TBD

Next start date:

TBD

About this Program


There are no future offerings scheduled for this program at this time.


Every customer-facing business and organization needs to have a social media presence today, but it’s not enough to just start a Facebook page and open a Twitter account. How can you develop a sophisticated strategy that will effectively connect with customers and grow your brand? Communications and marketing professionals with this kind of social media expertise can gain a competitive advantage in the job market.

In this three-course certificate program we’ll take a deep dive into all aspects of social media, from planning to implementation to impact. You’ll explore established and emerging platforms, learn how to craft a strategy tailored to your organization and audience, and evaluate tools for measuring outcomes and return on investment.

▸ Related Article: Hot Jobs: Social Media Manager

DESIGNED FOR

Communications and marketing professionals and those interested in entering these fields.

See Requirements

WHAT YOU’LL LEARN

  • Strategies for integrating social media into your organization
  • Best practices for key platforms such as Facebook, Twitter, Instagram, Snapchat and Pinterest
  • Approaches for developing an effective social media plan and defining business objectives
  • How to use social media publishing tools, data analytics, reporting methods and listening techniques

GET HANDS-ON EXPERIENCE

  • Experiment with a range of social media platforms
  • Employ specific monitoring and analytics tools to measure results
  • Develop and implement a social media plan for a local organization that you can add to your portfolio