Engage Your Audience Through Diverse Social Media Platforms
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Every customer-facing business and organization needs to have a social media presence today, but it’s not enough to just start a Facebook page and open a Twitter account. How can you develop a sophisticated strategy that will effectively connect with customers and grow your brand? Communications and marketing professionals with this kind of social media expertise can gain a competitive advantage in the job market.
In this three-course certificate program we’ll take a deep dive into all aspects of social media, from planning to implementation to impact. You’ll explore established and emerging platforms, learn how to craft a strategy tailored to your organization and audience, and evaluate tools for measuring outcomes and return on investment.
Communications and marketing professionals and those interested in entering these fields.
If you're not a native English speaker, you’ll need to have basic English language skills to participate in this program. To learn more, see English Language Proficiency Requirements.
To enroll in this program, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
Access to a computer and the Internet is essential. A laptop is strongly encouraged for use in class.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Platforms & Strategies
Social Media Analytics & Reporting
Social Media Implementation & Tactics
Certificate in Social Media Technologies & Implementation
Approved by the UW Department of Computer Science & Engineering and UW Department of Communication.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Neil Beam, Motivequest, LLC, Director, Client Relations
Rovy Branon, Vice Provost, University of Washington Continuum College
Damon Cortesi, Principal Consultant, Alchemy Security
Makenzie Greenblatt, Social Media and Web Content Manager, Pineapple Hospitality
Jeffrey Neal Hora, Americas Community Manager, HTC
Brad Hefta-Gaub, CEO, Konamoxt, Inc.
Matthew Hurst, Social Media Architect, MSN
Scott Macklin, Associate Director, UW Masters of Communication Program in Digital Media
Christina Maranto, Assistant Director, UW Professional & Continuing Education
Wendy Medlock, Marketing Specialist, Windermere Real Estate
Judy Popky, Leverage2Market Associates, Inc., SVP/Director of Advertising Strategy
Elliot Presute, Campaign Management Specialist, Alaska Airlines
Lisa Vipond, Co-Owner, The Vipond Group
A social media post might be brief, but the effects can be huge. Viral. Incendiary. Explore the nuances behind being in charge of an organization’s social media and learn how to break into the field.
Discover how to leverage various digital marketing channels to produce measurable results. Explore fundamental concepts for creating and managing impactful digital content.
Study traditional and emerging fundraising and relationship-building techniques that produce results. Examine the latest research, best practices and ethical standards in the field.
Hone your marketing skills and tactics as you dig into specific channels and tools for developing integrated marketing campaigns and measuring their performance.
Learn how to control the narrative and develop a complete strategic communications plan that positions your brand and connects with your target audience.
Discover storytelling principles that will help you engage your target audience, and learn how to develop a powerful cross-channel content strategy with measurable goals.
Learn to understand and leverage the fast-changing world of online content and platforms. Focus on innovation, entrepreneurship, community and storytelling approaches to digital media.