Certificate in Strategic Communications & Public Relations

Shape Your Message and Find Your Audience

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Program Details

  • Location: UW Seattle
  • Duration: 8 months
  • Times: Weekends, Evenings
  • Cost: $3,360

Next start date

September 28, 2017

Get Details & Apply

About this Program


Note: This program was previously titled Certificate in Public Relations & Strategic Communications.


In the multichannel, 24-hour information cycle that is the modern communications landscape, how can your company or organization successfully craft and disseminate its story? How do you develop a complete strategic communications plan that positions your brand and connects with your target audience?

In this four-course certificate program, we’ll examine how to define the narrative and persuade audiences with authentic, engaging content. You’ll explore how to distribute your message through various channels, including media organizations, social networks, corporate communications, and events. Gain the latest knowledge and abilities to help you navigate this complex role with confidence and skill.

DESIGNED FOR

Communications and public relations professionals, along with those looking to enter the field. 

See Requirements

WHAT YOU’LL LEARN

  • The skills needed to plan, execute and evaluate a communications strategy
  • How to write for different platforms and audiences
  • How to plan, develop and distribute compelling digital content to drive business objectives 
  • Ways to build relationships with journalists, bloggers and other key influencers
  • How to handle crisis communications

GET HANDS-ON EXPERIENCE

  • Join a full-day PR crisis simulation event, including recorded role-playing and feedback from professionals
  • Participate in an interactive media spokesperson training session
  • Develop a communications plan for an organization
  • Complete a variety of communications pieces using a creative brief

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Program Sessions

Classroom

Learning Formats

Classroom

Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.

Blended

Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program

Online

Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program