Building Trust & Credibility in Storytelling for Emerging Technologies & Trends (COMMLD 580)


Course Details

About this Course

In this course, you’ll learn how to communicate technical information in a way that builds trust and credibility with your audiences. We’ll discuss how to frame your organization’s decisions about emerging technologies so that your stakeholders understand that these new solutions are useful, safe and prioritize your organization’s and community’s shared values.

What You’ll Learn

  • The ethics of advocacy and the difference between storytelling and propaganda
  • How to effectively champion appropriate technology solutions to your employees, customers and community 
  • The importance of trusted communications channels and how to select methods and platforms that clearly and ethically align with the values of your organization or community
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