About this Course
In this course, you will apply what you are learning in the other program modules to develop a business plan. This plan can be for a brand-new product or service, a significant expansion of an existing business or the development of a nonprofit organization.
Business plan topics are very flexible. You can work jointly in groups of three to five on a mutually agreed-upon business plan idea or work individually on an idea of your choice.
Because this is a practicum course, you will spend the bulk of their time on the research and development of a real business or nonprofit organization idea. The instructor will serve as coach and provide feedback on the business plans as they are being developed. Your classmates will also provide feedback on your business plan.
During this course, items developed for the business plan include:
- An industry and market environmental scan, including competitor analysis
- The identification of competitive advantages and positioning
- The creation of a marketing plan that identifies target customers and the marketing strategies and tactics to be employed
Students will also work on the legal aspects of business.