Digital Advertising & Email Marketing

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Course Details

  • Location: Downtown Seattle
  • Duration: 8 - 11 weeks
  • Times: Evenings, Weekends
  • Cost : $1,199

Next Start Date:

June 20, 2018

This course is part of a certificate program. You can also take it without enrolling in the program.

Get Details & Apply

About this Course


Digital advertising is a complex, technology-driven facet of marketing. In this course, you’ll develop high-level comprehension of the digital advertising ecosystem — buyers and sellers of advertising, target customers, and digital brokers that connect the parties and make split-second transactions. Learn about the various ways to buy and deliver a digital ad to a customer — paid search, paid social, display, video and mobile advertising — and how to reach that customer effectively through selected key words and retargeting. 

The course will also cover email marketing, an integral part of the digital marketing approach at many organizations. We’ll explore the key capabilities of this important channel and learn how to use data and technology to increase email marketing impact.  

What You’ll Learn

  • Approaches to advertising research and attribution
  • How to target paid media
  • Overview and best practices for digital advertising 
  • Email marketing principles and techniques

Get Hands-On Experience

You'll build a media plan for a mock company.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions

Classroom

Meet your instructor

Robert Haskitt

Marketing Consultant and Ad Tech Executive

NONCREDIT COURSE

You'll earn 2.7 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Meet your instructors

Jamie Steven

Chief Operating Officer, Ookla

Neha Chadha

Principal Product Manager – Self-Service Performance Advertising, Amazon

Robert Haskitt

Marketing Consultant and Ad Tech Executive

Sara Lingafelter

Senior Vice President, Channel Planning, Edelman

NONCREDIT COURSE

You'll earn 2.7 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Digital Marketing.

Meet your instructor

NONCREDIT COURSE

You'll earn 2.7 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Closed Sessions

Meet your instructors

Jamie Steven

Chief Operating Officer, Ookla

Neha Chadha

Principal Product Manager – Self-Service Performance Advertising, Amazon

Robert Haskitt

Marketing Consultant and Ad Tech Executive

Sara Lingafelter

Senior Vice President, Channel Planning, Edelman

NONCREDIT COURSE

You'll earn 2.7 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Digital Marketing.