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Organizations today are often inundated with marketing and customer data, but it can be a challenge to wade through this sea of information.
In this course, you’ll learn how to effectively analyze and act upon digital marketing data so you can improve your marketing efforts. We’ll explore the various sources, formats and uses of digital marketing data. You’ll understand how to translate raw data into decision-making insights and practice making data-driven decisions in a marketing context. Put your learning into practice by developing a measurement plan for a marketing campaign for a local company or nonprofit.
▸ Related Article: How to Become a Digital Marketing Analyst
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Marketing professionals or anyone seeking to use data analytics to measure and inform digital marketing strategies.
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Our enrollment coaches can help you determine if the Digital Marketing Analytics course is right for you. Your coach can also support you as you enroll. Start the conversation!
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