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All UW Professional & Continuing Education students, including fully online students, must provide proof of vaccination against COVID-19 or submit a request for medical or religious exemption. 

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Digital Marketing Data & Analytics


Course Details

  • Location: Online
  • Duration: 11 weeks
  • Times: Evenings
  • Cost : $1,199

Next Start Date:

May 17, 2022

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About this Course

Organizations today are often inundated with marketing and customer data, but it can be a challenge to wade through this sea of information.  

In this course, you’ll learn how to effectively analyze and act upon digital marketing data so you can improve your marketing efforts. We’ll explore the various sources, formats and uses of digital marketing data. You’ll understand how to translate raw data into decision-making insights and practice making data-driven decisions in a marketing context. Put your learning into practice by developing a measurement plan for a marketing campaign for a local company or nonprofit. 

Designed For

Marketing professionals or anyone seeking to use data analytics to measure and inform digital marketing strategies. 

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What You’ll Learn

  • How to use digital marketing data to inform business strategies 
  • Ways to use analytics to evaluate marketing efforts and make more effective marketing decisions 
  • How to use various forms of data to communicate insights to different audiences 

Get Hands-On Experience

  • Create a data collection or measurement plan and apply an opportunity gap analysis for a real-world client 
  • Build expertise in Google Data Studio, Google Analytics and other tools of data analysis 

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Course Sessions

Online With Real-Time Meetings



You'll earn 3.6 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

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