Digital Marketing Strategy


Course Details

This course can only be taken as part of the Certificate in Digital Marketing.

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About this Course

As the capstone of the Certificate in Digital Marketing, this course focuses on a team project to build a digital marketing plan for a real-world client. After being matched with a company, your team will work with the client to evaluate their needs and then create a set of strategic digital marketing recommendations.

This course also explores how digital marketing automation and customer relationship management tools enable one-to-one communication at scale. We’ll also examine different laws that govern digital marketing activities and learn how to mitigate risk by anticipating common pitfalls.

What You’ll Learn

  • How to build a marketing plan and work with a client
  • Multi-channel marketing integration
  • The theory and tools behind personalization
  • Privacy issues, ethics and risk management in digital marketing

Get Hands-On Experience

You'll complete a team project to create a strategic digital marketing plan for a real-world client.