About this Course
As the capstone of the Certificate in Digital Marketing, this course focuses on a team project to build a digital marketing plan for a real-world client. After being matched with a company, your team will work with the client to evaluate their needs and then create a set of strategic digital marketing recommendations.
This course also explores how digital marketing automation and customer relationship management tools enable one-to-one communication at scale. We’ll also examine different laws that govern digital marketing activities and learn how to mitigate risk by anticipating common pitfalls.
What You’ll Learn
- How to build a marketing plan and work with a client
- Multi-channel marketing integration
- The theory and tools behind personalization
- Privacy issues, ethics and risk management in digital marketing
Get Hands-On Experience
You'll complete a team project to create a strategic digital marketing plan for a real-world client.