Drawing Insight from Data

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Course Details

This course can only be taken as part of the Certificate in Marketing Analytics.

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About this Course


In this course, you'll apply what you've learned in the previous two classes to specific case studies. You'll analyze an organization’s marketing data to answer specific business questions and recommend ways to optimize its digital marketing efforts. We'll explore information design principles and data visualization tools, and you'll apply them to your final presentation. And you'll build your expertise in Google Analytics, gaining practice with various features and preparing to become certified by the end of the course.

Topics include:

  • Information design principles
  • Introduction to data visualization tools
  • Advanced Google Analytics (including certification)
  • Hands-on practice analyzing data, drawing marketing insights and presenting results through case studies

 

Program Overview

This course is part of the Certificate in Marketing Analytics.