Drawing Insight from Data


Course Details

This course can only be taken as part of the Certificate in Digital Marketing Analytics.

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About this Course

In this course, you'll apply what you've learned in the previous two classes to specific case studies. You'll analyze an organization’s marketing data to answer specific business questions and recommend ways to optimize its digital marketing efforts. We'll explore information design principles and data visualization tools, and you'll apply them to your final presentation. And you'll build your expertise in Google Analytics, gaining practice with various features and preparing to become certified by the end of the course.

What You'll Learn

  • Information design principles
  • Introduction to data visualization tools
  • Advanced Google Analytics (including certification)
  • Hands-on practice analyzing data, drawing marketing insights and presenting results through case studies


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