Engaging Community & Building Audience


Course Details

  • Location: UW Seattle
  • Duration: 9 weeks
  • Times: Weekends
  • Cost : $592

Next Start Date:

January 12, 2019

This course is part of a certificate program. You can also take it without enrolling in the program.

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About this Course

Look beyond museum walls and explore the institution's relationship with its audience, community, donors and supporters. Connect the visitor experience, market research finding, donor engagement and brand to create an integrated approach to engaging key publics.

Topics include:

  • The importance of audience
  • Basic fundraising methods
  • Public relations and community engagement
  • The role of visitor experience
  • Engaging diverse constituencies

Program Overview

This course is part of the Certificate in Museum Studies .

Learning Format


Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions


Meet your instructor


You'll earn 1.8 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.