Coronavirus Update

For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

For more information, see our Coronavirus FAQ

Engaging Community & Building Audience

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Course Details

This course can only be taken as part of the Certificate in Museum Studies .

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About this Course


Look beyond museum walls and explore the institution's relationship with its audience, community, donors and supporters. Connect the visitor experience, market research finding, donor engagement and brand to create an integrated approach to engaging key publics.

Topics include:

  • The importance of audience
  • Basic fundraising methods
  • Public relations and community engagement
  • The role of visitor experience
  • Engaging diverse constituencies

Program Overview

This course is part of the Certificate in Museum Studies .

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