Engaging Community & Building Audience

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Course Details

About this Course


Look beyond museum walls and explore the institution's relationship with its audience, community, donors and supporters. Connect the visitor experience, market research finding, donor engagement and brand to create an integrated approach to engaging key publics.

Topics include:

  • The importance of audience
  • Basic fundraising methods
  • Public relations and community engagement
  • The role of visitor experience
  • Engaging diverse constituencies

Program Overview

This course is part of the Certificate in Museum Studies .