Inbound Digital Marketing


Course Details

This course can only be taken as part of the Certificate in Digital Marketing.

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About this Course

In this course, you’ll be introduced to the dynamic world of digital marketing and start building a deeper understanding of inbound marketing methods, including SEO, search, content marketing, social media and website customer experience. We’ll cover different aspects of the marketing funnel and examine how to measure the impact of specific marketing tactics. You’ll learn how to create an integrated, multichannel customer experience. 

What You’ll Learn

  • How organic search and SEO work
  • Key elements and best practices of a professional social media program
  • How to integrate content marketing into a variety of channels
  • Techniques for optimizing conversion on an e-commerce site
  • Important metrics for measuring the impact of digital marketing 
  • Google Analytics techniques for generating essential data