Integrated Marketing Communications

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Course Details

  • Location: UW Seattle
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,072

Next Start Date:

TBD

This course is part of a certificate program. You can also take it without enrolling in the program.

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About this Course


Learn to plan, set up and execute successful integrated marketing campaigns. Identify the goals and the metrics of success for your marketing plan, such as increased sales or market share, brand awareness or a targeted return on investment. Explore strengths, weaknesses, uses and cost of different marketing channels. Test out common tools used to manage and evaluate different types of digital marketing campaigns. Learn to express brand value and selling proposition consistently through all media and customer touch points.

Topics include:

  • Framework for developing an integrated marketing campaign
  • Website optimization — SEO, HTML, content
  • Social media marketing — paid and organic
  • Online advertising
  • Email marketing
  • Public relations and influencer outreach
  • Mobile marketing
  • Conferences and events
  • Measuring performance — attribution analytics and reporting

Program Overview

This course is part of the Certificate in Marketing Management .

Learning Format

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions

Closed Sessions

Meet your instructor

Jennifer Wong

Vice President of Marketing, TUNE

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.