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For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

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Integrated Marketing Communications


Course Details

  • Location: Online
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,233

Next Start Date:

January 12, 2021

This course is part of a certificate program. You can also take it without enrolling in the program.

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About this Course

In this course, you’ll learn to plan, set up and execute successful integrated marketing campaigns. We’ll cover how to identify the goals and success metrics for your marketing plan, including increased sales or market share, brand awareness and targeted return on investment. We’ll explore the strengths, weaknesses, uses and costs of different marketing channels. You’ll test out common tools used to manage and evaluate different types of digital marketing campaigns, and learn to express brand value and selling proposition consistently through all media and customer touch points.

What You'll Learn

  • Frameworks for developing an integrated marketing campaign
  • Website optimization: SEO, HTML, content
  • Social media marketing: paid and organic
  • Online advertising
  • Email marketing
  • Public relations and influencer outreach
  • Mobile marketing
  • Conferences and events
  • Measuring performance: attribution analytics and reporting

Program Overview

This course is part of the Certificate in Strategic Marketing.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Course Sessions

Online With Real-Time Meetings


Meet your instructor


You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

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