Integrated Marketing Communications

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Course Details

  • Location: UW Seattle
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,050

Next Start Date:

January 8, 2019

This course is part of a certificate program. You can also take it without enrolling in the program.

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About this Course


In this course, you’ll learn to plan, set up and execute successful integrated marketing campaigns. We’ll cover how to identify the goals and success metrics for your marketing plan, including increased sales or market share, brand awareness and targeted return on investment. We’ll explore the strengths, weaknesses, uses and costs of different marketing channels. You’ll test out common tools used to manage and evaluate different types of digital marketing campaigns, and learn to express brand value and selling proposition consistently through all media and customer touch points.

What You'll Learn

  • Frameworks for developing an integrated marketing campaign
  • Website optimization: SEO, HTML, content
  • Social media marketing: paid and organic
  • Online advertising
  • Email marketing
  • Public relations and influencer outreach
  • Mobile marketing
  • Conferences and events
  • Measuring performance: attribution analytics and reporting

Program Overview

This course is part of the Certificate in Strategic Marketing.

Learning Format

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions

Classroom

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.