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Principles of Tech Sales


Course Details

This course can only be taken as part of the Certificate in Tech Sales.

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About this Course

At the foundation of all successful sales is a thorough understanding of the selling process and customer life cycle. But beyond the ability to execute on the sales process, sales professionals need the interpersonal awareness and communication skills to move customers along the buyer’s journey. In this course, you’ll explore both the hard and soft skills that are essential to success as a tech sales professional.

What You’ll Learn

  • What the steps of the sales process look like in the tech sales industry and what that means in B2B and B2C situations
  • How to understand your market and customers to land your next big account meeting
  • Sales pitch tips that’ll set you apart from your competition and align with your customer’s buying process
  • Techniques for executing deals, including pricing, negotiating and business justification
  • How to delight customers by driving value, creating adoption and managing relationships

Program Overview

This course is part of the Certificate in Tech Sales.

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