Sales Practicum

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Course Details

This course can only be taken as part of the Certificate in Sales.

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About this Course


In the practicum, you’ll get the opportunity to practice the sales concepts and skills learned in the first two courses. With the support of your instructor, you’ll design a practicum experience that aligns with your career goals. For students looking to move into a sales role, this might mean finding a sales internship or job shadow experience. For others, the experience might involve conducting informational interviews or completing a series of sales-related activities in your current role.

Students are expected to complete a minimum of 20 practicum hours outside of class. You’ll create a detailed practicum plan, including an activities schedule, and review it with your instructor. You’ll then have ownership of the experience, including being accountable for securing your own activities. During the practicum you’ll keep a detailed log and reflections of your experience, which you'll use for a final report and presentation. Through this process, you’ll build your professional contacts and get a sense of the perseverance and initiative necessary to excel in the sales field.

Class sessions will include debrief and reflection on practicum activities, guest speakers and group sessions with industry mentors.

What You’ll Learn

  • How to make connections with prospective customers, including mastering cold calls and emails
  • Tips for acing an introductory meeting or job interview
  • How to craft your story and sales persona
  • Best practices for conducting key sales activities and workflows

Program Overview

This course is part of the Certificate in Sales.

Quarter 2

Sales Practicum

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