Meet the Instructor
Global Strategist and Senior Counselor, Public Relations, Marketing and Crisis Communications, Dan McConnell PR
Dan McConnell is one of the Northwest's best known and most active public relations strategists. His experience includes extensive work in strategic planning, sports and event marketing, media relations and crisis communications. As the former managing director of DDB Public Relations, a worldwide marketing communications agency, he has built both a national and international reputation and has worked with more than 300 companies, organizations and individuals — including Microsoft, McDonald's, ABC Sports, the White House, Archbishop Desmond Tutu and the Olympics. His 25-plus years as a consultant have included 15 as president and CEO of his own company, which he built into one of the top five independent PR firms in the Pacific Northwest. He is also a former newspaper correspondent and television news producer and has been recognized with numerous awards for his promotion and crisis work, including multiple Best of Show Northwest Totem Awards, national Silver Anvils and a national Emmy Award as executive producer for a 90-minute PBS adventure documentary. McConnell also received a Teaching Excellence Award for his work with the Certificate in Public Relations & Strategic Communications.