Meet the Instructor
Director of Digital Analytics, Clearlink
Michael Wiegand leads a talented digital analytics team at Clearlink, a performance marketing company based in Salt Lake City and Seattle that manages customer acquisition lifecycles for brands like ADT, Aetna, AT&T, Centurylink and Verizon. He learned digital analytics while managing millions in search ad spend for agency clients in the apparel, bedding, software and travel industries. Wiegand has guest lectured at UW for the last several years on audience building and marketing attribution. He also shares his knowledge at conferences like SMX West and MozCon Local.