Meet the Instructor
Director of Digital Analytics, Clearlink
Michael Wiegand leads a digital analytics team at Clearlink, a performance marketing company that manages customer acquisition life cycles for brands like ADT, Aetna, AT&T, CenturyLink and Verizon. He honed his analytics skills while managing large ad budgets for agency clients in the apparel, bedding, software and travel industries. He has guest lectured at the UW on audience building and marketing attribution, and he also shares his knowledge at conferences like SMX West and MozCon Local.