Meet the Instructor

Neha Chadha

Principal Product Manager – Self-Service Performance Advertising, Amazon

Neha Chadha is business leader with 10+ years of experience in e-commerce and online advertising across operations, digital marketing and product management at Amazon and Yahoo! She started her career as a media studies lecturer at a college in Calcutta, India, and was teaching mass communication and films to grad students for about two years. She then joined Yahoo!, where she led many pilot projects and managed teams working on customer services, content development and ad campaign management for the Yahoo! sponsored search business.

Chadha has been at Amazon since 2010, holding different roles in the online advertising group. She worked as head of advertiser engagement, where she was responsible for advertiser engagement, retention and revenue for the CPC advertising products on Amazon through several 1x1 and 1xmany marketing programs that her team drove. Prior to that, she headed the ad operations team for these advertising products and built the team responsible for reviewing the quality and relevance of ads on Amazon. She’s currently the principal product manager for book advertising. She has a bachelor’s in mass communication from St. Xavier’s College, Calcutta, and completed her master’s in film and media studies at Jadavpur University, Calcutta.