Meet the Instructors
Senior Vice President, Channel Planning, Edelman
Sara Lingafelter is a strategic consultant with a specialty in solving complex social media and content marketing challenges. She previously served as the group director for content strategy at POSSIBLE, as director of social media and content at Portent and as the digital engagement program manager at REI, where she worked with REI's local social media and user-generated content programs.
After a five-year career in software program management and technical writing, Lingafelter made a shift into law. During this time she honed her marketing and social media skills through professional work, personal blogging and freelance work. After successfully building a personal brand in the outdoor industry, she followed her passion for community building and social media into a career in digital engagement. Lingafelter graduated from Western Washington University with a B.A. in English and from Seattle University School of Law with a J.D.