Certificate in Marketing Management

Become a Savvy, Well-Rounded Marketing Professional

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Program Details

  • Location: UW Seattle
  • Duration: 8 months
  • Times: Evenings
  • Cost: $3,216

Next start date

October 3, 2017

Get Details & Apply

About this Program


In today’s highly competitive business environment, effective marketing has become extremely complex and absolutely vital to an organization’s success. In this three-course certificate program, you’ll get a thorough grounding in essential marketing concepts and tactics. We’ll dig into specific channels and tools for developing integrated marketing campaigns and measuring their performance. You’ll then apply your knowledge to create a strategic marketing plan for a real-world client.

▸ Related Article: Hot Jobs: Marketing Manager

DESIGNED FOR

Professionals interested in entering the marketing field or expanding their existing marketing skill set.

See Requirements

WHAT YOU’LL LEARN

  • The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research
  • Methods for developing effective promotional campaigns
  • Basic approaches for attracting and communicating with customers through mobile devices, websites, social media, email, online advertising, SEO strategies, direct mail, events and public relations
  • Techniques for measuring the performance of digital channels

GET HANDS-ON EXPERIENCE

  • Test out Web-based marketing tools such as Hootsuite, Google Analytics, Google AdWords, Simply Measured and MailChimp
  • Conduct research using specialized business journals through the Foster Business Library
  • Work as a group to complete a real marketing plan for a local company or organization

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Program Sessions

Classroom