Become a Savvy, Well-Rounded Marketing Professional
Next start date
October 3, 2017
In today’s highly competitive business environment, effective marketing has become extremely complex and absolutely vital to an organization’s success. In this three-course certificate program, you’ll get a thorough grounding in essential marketing concepts and tactics. We’ll dig into specific channels and tools for developing integrated marketing campaigns and measuring their performance. You’ll then apply your knowledge to create a strategic marketing plan for a real-world client.
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Professionals interested in entering the marketing field or expanding their existing marketing skill set.
If you're not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Integrated Marketing Communications
Certificate in Marketing Management
Approved by the UW Department of Communication and the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Brian Behunin, Director, Customer Intelligence and Analytics, Alaska Air
Rovy Branon, Vice Provost, University of Washington Continuum College
Jennifer Buchanan, Social Intelligence Lead, Deloitte Digital
Patrick Byers, Owner, Outsource Marketing
Jessica Evans Fark, VP Digital, Edelman
Dan Fine, Principal, Fine Solutions
Travis Giffen, Principal Solutions Consultant -- Marketing Cloud, Adobe
Lia Godoy, Sr. Analytics Manager, Marchex
Robert Gubas, Chief Marketing Officer, LearnBIG
Doug Hunt, Chief Marketing Strategist, Catalysis
Santosh Iyer, Product Manager, Expedia
Kristina Kledzik, Acquisition Marketing Manager, Rover
Joy Liuzzo, VP, Radius Global
Andrea Mathews, Divisional Vice President, Loyalty Strategy
Ryan Metzger, Director of Growth Marketing, Madrona Venture Group
Malia Morrison, Program Manager, University of Washington
Oliver Rutz, Associate Professor of Marketing, University of Washington
Julie Storer, Group Account Director, Deloitte Digital
Carrie Woolman, Director of Analytics and Targeting, The Hacker Group
Date: Tuesday, June 27, 2017
Time: 12:00 p.m.–1:00 p.m. Pacific Time
Date: Tuesday, August 29, 2017
Download the application form (PDF)
Apply online, or submit an application packet that includes:
We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until the program closes.
We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.
If you’re accepted, we’ll send you details about your first-term course, including information on paying your course fee. Your course fee is due four weeks before the first class.
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.
Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.
Not available for this program
Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.
Assistant Professor, Foster School of Business, University of Washington
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Explore the key elements common to all businesses — including accounting, finance, legal, HR, marketing, planning and project management — and learn to develop effective business plans.
Learn how to evaluate market opportunities, communicate business value, pitch growth initiatives and develop strategies to attract investment, expand market share and increase revenue.
Investigate data collection processes and find out how to extract, parse and interpret the information, and learn best practices for communicating the results to decision makers.
Discover how to leverage various digital marketing channels to produce measurable results. Explore fundamental concepts for creating and managing impactful digital content.
Study traditional and emerging fundraising and relationship-building techniques that produce results. Examine the latest research, best practices and ethical standards in the field.
Hone your nonprofit leadership skills in critical areas, including fundraising, program development, strategic planning, branding and marketing, and human resources.
Learn how to define the narrative and distribute your message across multiple channels. Develop a complete strategic communications plan that positions your brand and connects with your target audience.
Examine established and emerging social media tools and platforms, and learn how to develop a strategy that engages your audience and produces business value for your organization.