Certificate in Marketing Management

Become a Savvy, Well-Rounded Marketing Professional


Program Details

  • Location: UW Seattle
  • Duration: 9 months
  • Times: Evenings
  • Cost: $3,216

Next start date:

September 2018

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About this Program

In today’s highly competitive business environment, effective marketing has become extremely complex and absolutely vital to an organization’s success. In this three-course certificate program, you’ll get a thorough grounding in essential marketing concepts and tactics. We’ll dig into specific channels and tools for developing integrated marketing campaigns and measuring their performance. You’ll then apply your knowledge to create a strategic marketing plan for a real-world client.

▸ Related Article: Hot Jobs: Marketing Manager


Professionals interested in entering the marketing field or expanding their existing marketing skill set.

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Video Overview

Instructor Jennifer Wong of the Certificate in Marketing Management talks about the many professional opportunities available to graduates of the program.

Duration: 02:29


  • The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research
  • Methods for developing effective promotional campaigns
  • Basic approaches for attracting and communicating with customers through mobile devices, websites, social media, email, online advertising, SEO strategies, direct mail, events and public relations
  • Techniques for measuring the performance of digital channels


  • Test out Web-based marketing tools such as Hootsuite, Google Analytics, Google AdWords, Simply Measured and MailChimp
  • Conduct research using specialized business journals through the Foster Business Library
  • Work as a group to complete a real marketing plan for a local company or organization

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format


Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Program Sessions


Closed Sessions