Meet the Instructor

Erin Wilby

Product Marketing Manager, MCG Health

Erin Wilby is a product marketing manager at MCG Health, where she uses the power of storytelling and technology to connect healthcare organizations and help patients access care. A seasoned marketer, Wilby has developed marketing strategies and launched products to address pressing health issues, including cancer, COVID-19, diabetes, malaria, opioid addiction and superbugs.

Previously, she was a strategy director at Deloitte Digital, where she advised Fortune 500 clients working in technology, healthcare, financial services, energy and government. Wilby earned her master of communications from Johns Hopkins University. She uses behavioral economics to create marketing strategies that stick.

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