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Certificate in Digital Marketing Analytics

www.pce.uw.edu/certificates/digital-marketing-analytics

Certificate in Digital Marketing Analytics

Use Data to Influence Marketing Decisions

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Program Details

  • Location: Downtown Seattle, Online
  • Duration: 8 months
  • Times: Evenings
  • Cost: $3,999

Next start date:

September 23, 2020

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About this Program


Note: This program was previously titled Certificate in Marketing Analytics.

Today’s businesses and organizations are inundated with customer data, but drawing actionable conclusions from it can be a challenge. That’s why companies are looking for marketers with cutting-edge analytical skills, professionals who can process and analyze that data and use it to create effective marketing campaigns.

In this three-course certificate program you’ll learn the ins and outs of becoming a data-driven marketer. We’ll investigate data collection processes and how to extract, parse and interpret the information. You’ll also examine best practices for communicating the results to decision makers. Discover how to turn marketing data into business insights that boost the bottom line.

▸ Related Article: Hot Jobs: Digital Marketing Analyst

▸ Related Article: Find the Right Marketing Program for You

DESIGNED FOR

Marketing and communications professionals who want detailed training in digital analytics tools and methodologies.

See Requirements

Video Overview

Instructor Ben Brubaker discusses the importance of data in marketing today and the tools and skills students learn in the Certificate in Marketing Analytics.

Duration: 03:21

WHAT YOU’LL LEARN

  • The types of data produced by different kinds of digital marketing activities during each stage of the customer journey
  • How marketing technologies function and interact at a technical level
  • Techniques for developing and executing a measurement plan for a marketing campaign
  • How to combine various types of marketing data and apply common analytical methods to generate helpful insights
  • Principles of information design and data visualization

GET HANDS-ON EXPERIENCE

  • Complete data-oriented marketing case studies and deliver recommendations
  • Create basic SQL queries
  • Apply advanced features of Excel and Google Analytics and learn introductory applications of Tableau

EARN GOOGLE ANALYTICS CERTIFICATION

The curriculum includes training and support for obtaining your Google Analytics certification by the completion of the program.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Quarter 1

Marketing Data Landscape & Tools

Quarter 2

Digital Marketing Measurement Methods

Quarter 3

Drawing Insight from Data

Certificate in Digital Marketing Analytics

Approved by the UW Foster School of Business. 

View this program's advisory board.

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Learning Formats

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Program Sessions

Online With Real-Time Meetings

Cost of Program: $3,999

Divided into quarterly payments – additional fees apply – See Details

Classroom

Cost of Program: $3,999

Divided into quarterly payments – additional fees apply – See Details

Closed Sessions

Cost of Program: $3,810

Divided into quarterly payments – additional fees apply – See Details

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