Certificate in Digital Marketing Analytics

Use Data to Influence Marketing Decisions


Program Details

  • Location: Downtown Seattle
  • Duration: 8 months
  • Class Times: Evenings
  • Cost: $3,150

Next start date

September 2017

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About this Program

Today’s businesses and organizations are inundated with customer data, but drawing actionable conclusions from it can be a challenge. That’s why companies are looking for marketers with cutting-edge analytical skills, professionals who can process and analyze that data and use it to create effective marketing campaigns.

In this three-course certificate program you’ll learn the ins and outs of becoming a marketing analytics pro. We’ll investigate data collection processes and how to extract, parse and interpret the information. You’ll also examine best practices for communicating the results to decision makers at your organization. Discover how to turn marketing data into business insights that boost the bottom line.


Marketing professionals who want detailed training in digital analytics tools and methodologies.

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Video Overview

Instructor Ben Brubaker discusses the importance of data in marketing today and the tools and skills students learn in the Certificate in Digital Marketing Analytics.

Duration: 03:21


  • The types of data produced by different kinds of digital marketing initiatives
  • How marketing technologies function and interact at a technical level
  • Techniques for developing and executing a measurement plan for a marketing campaign
  • How to combine various types of marketing data and apply common analytical methods to generate helpful insights
  • Principles of information design and data visualization


  • Complete data-oriented marketing case studies and deliver recommendations
  • Create basic SQL queries
  • Apply advanced features of Excel and Google Analytics


The curriculum includes training and support for obtaining your Google Analytics certification by the completion of the program.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Start Dates

Learning Formats


Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.


Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program


Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program