About this Program
Note: This program was previously titled Certificate in Marketing Analytics.
Today’s businesses and organizations are inundated with customer data, but drawing actionable conclusions from it can be a challenge. That’s why companies are looking for marketers with cutting-edge analytical skills, professionals who can process and analyze that data and use it to create effective marketing campaigns.
In this three-course certificate program you’ll learn the ins and outs of becoming a data-driven marketer. We’ll investigate data collection processes and how to extract, parse and interpret the information. You’ll also examine best practices for communicating the results to decision makers. Discover how to turn marketing data into business insights that boost the bottom line.
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Find the Right Marketing Program for You DESIGNED FOR
Marketing and communications professionals who want detailed training in digital analytics tools and methodologies.
Instructor Ben Brubaker discusses the importance of data in marketing today and the tools and skills students learn in the Certificate in Marketing Analytics.
Play WHAT YOU’LL LEARN
The types of data produced by different kinds of digital marketing activities during each stage of the customer journey
How marketing technologies function and interact at a technical level
Techniques for developing and executing a measurement plan for a marketing campaign
How to combine various types of marketing data and apply common analytical methods to generate helpful insights
Principles of information design and data visualization
GET HANDS-ON EXPERIENCE
Complete data-oriented marketing case studies and deliver recommendations
Create basic SQL queries
Apply advanced features of Excel and Google Analytics and learn introductory applications of Tableau
EARN GOOGLE ANALYTICS CERTIFICATION
The curriculum includes training and support for obtaining your Google Analytics certification by the completion of the program.