Use Data to Influence Marketing Decisions
Next start date
September 29, 2016
Today’s businesses and organizations are inundated with customer data, but drawing actionable conclusions from it can be a challenge. That’s why companies are looking for marketers with cutting-edge analytical skills, professionals who can process and analyze that data and use it to create effective marketing campaigns.
In this three-course certificate program you’ll learn the ins and outs of becoming a marketing analytics pro. We’ll investigate data collection processes and how to extract, parse and interpret the information. You’ll also examine best practices for communicating the results to decision makers at your organization. Discover how to turn marketing data into business insights that boost the bottom line.
Marketing professionals who want detailed training in digital analytics tools and methodologies.
To participate in this program, you’ll need to have at least basic English language skills. To learn more, see English Language Proficiency Requirements.
To enroll in this program, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed Internet connection.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Instructor Ben Brubaker discusses the importance of data in marketing today and the tools and skills students learn in the Certificate in Digital Marketing Analytics.
The curriculum includes training and support for obtaining your Google Analytics certification by the completion of the program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Marketing Data Landscape & Tools
Digital Marketing Measurement Methods
Drawing Insight from Data
Certificate in Digital Marketing Analytics
Approved by the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Brian Behunin, Director, Customer Intelligence and Analytics, Alaska Air
Rovy Branon, Vice Provost, UW Educational Outreach
Jennifer Buchanan, Social Intelligence Lead, Deloitte Digital
Patrick Byers, Owner, Outsource Marketing
Matt Disston, Marketing Consultant and former UC Irvine Marketing Lecturer
Jessica Evans Fark, VP Digital, Edelman
Dan Fine, Principal, Fine Solutions
Maren Finzer, Founder, Maren Finzer Brand Strategy, and Communications Director, Side-by-Side
Travis Giffen, Principal Solutions Consultant -- Marketing Cloud, Adobe
Lia Godoy, Sr. Analytics Manager, Marchex
Robert Gubas, Chief Marketing Officer, LearnBIG
Doug Hunt, Chief Marketing Strategist, Catalysis
Santosh Iyer, Product Manager, Expedia
Kristina Kledzik, Acquisition Marketing Manager, Rover
Joy Liuzzo, VP, Radius Global
Andrea Mathews, Divisional Vice President, Loyalty Strategy
Ryan Metzger, Director of Growth Marketing, Madrona Venture Group
Malia Morrison, Program Manager, University of Washington
Oliver Rutz, Associate Professor of Marketing, University of Washington
Julie Storer, Group Account Director, Deloitte Digital
Ben Straley, VP, Digital Products, Starbucks
Carrie Woolman, Director of Analytics and Targeting, The Hacker Group
Download the application form (PDF)
Apply online, or submit an application packet that includes:
We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until the program closes.
We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.
If you’re accepted, we’ll send you details about your first-term course, including information on paying your course fee. Your course fee is due two weeks before the first class.
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.
Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.
Not available for this program
Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.
Senior Data Strategist, Seattle Wunderman Network
Director of Digital Innovation, Hacker Group
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