Launch Your Career in Sales
Next start date:
January 11, 2022
Sales is at the very heart of any business. To be competitive in today's market, sales professionals need a complex set of skills and knowledge to understand their customers' needs and offer winning solutions.
In this three-course certificate program, you'll get a grounding in the sales-specific knowledge and interpersonal skills needed to succeed in business-to-business (B2B) sales roles. You'll learn about every step in the sales process and how to work effectively with the rest of the sales organization to meet your goals. Walk away with the ability and confidence to pitch your product or service to potential customers — then listen and collaborate to close the deal.
▸ Related Article: Find the Right Marketing Program for You
Individuals looking to get started in the sales field or those in related roles who want to learn more about sales so they can interface with the sales team more effectively.
If you're a UW undergraduate looking for a credit program in sales, you should check out the Professional Sales Program at the Foster School of Business.
There are no formal admission requirements for this program. Anyone is encouraged to apply.
If English is not your native language, you should have at least intermediate English skills to enroll. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Hear from instructors about the Certificate in Sales at the University of Washington and how it can prepare you for a successful career in sales.
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Principles of Sales
Sales Organization & Management
Certificate in Sales
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Judi Albright, Vice President and Chief Revenue Officer, Crosslake Technologies
Brooke Bachesta, SDR Leader, Outreach.io
Anne Barker, Enterprise Account Executive, Intel Corporation
Gary de Gorgue, Sales Veteran and IB French Teacher, Inglemoor High School
Anita Dhinakar, UX and Marketing Writer
Barry Erickson, Director, Professional Sales Program, and Lecturer, UW Foster School of Business
Andrew Gardner, Co-Founder, Humanly.io
Erin Gorup, Program Manager, International & Academic Programs, UW Continuum College
Ajay Kaushal, Global Strategic & Digital Marketing
Marcus Knight, Founder, Cultured Perspective
Paul Landon, Lead Creative Strategist, Salesforce
Bill Lawler, Senior Sales Executive and Consultant
Gaurav Malhotra, Vice President, Growth Marketing and Global Partnerships, PickMyCar.in
Shelby McPherson, Global Account Director, DocuSign
Brian Selby, SVP WW Sales Operations, Tableau Software
Dharmesh Singh, CEO and Co-Founder, Fullcast.io
Laura Troyani, Founder and Principal, PlanBeyond
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »
Former Senior Vice President of Worldwide Sales Operations and Chief Operating Officer, Tableau
Whether you're looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level.
Looking to break into or advance in the sales field? We’ve got a new, flexible Certificate in Sales that provides in-demand skills to help you thrive in this flourishing profession.
If you’re thinking about heading back to school, you’re probably also wondering how you’ll pay for it. To help you figure that out, we’ve put together a list of ways to help fund your education.
Your company can help pay for that career-boosting certificate or degree program — if you know how to ask. Find out how to best position yourself for educational assistance.
Study the full life cycle of digital product development. Learn how to manage the process, guide a team and bring a product to market successfully.
Hone your marketing skills and tactics to determine customer needs and use this information to direct your product decisions, distribution, branding and marketing channel approach.
Be among the first to receive timely program info, career tips, industry trends and more.