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Certificate in Sales

Launch Your Career in Sales


Program Details

  • Location: Online
  • Duration: 5 months
  • Cost: TBD

Next start date:

February 2023

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About this Program

Sales is at the very heart of any business. To be competitive in today's market, sales professionals need a complex set of skills and knowledge to understand their customers' needs and offer winning solutions.

In this certificate program, you'll get a grounding in the sales-specific knowledge and interpersonal skills needed to succeed in business-to-business (B2B) sales roles. You'll learn about every step in the sales process and how to work effectively with the rest of the sales organization to meet your goals. Walk away with the ability and confidence to pitch your product or service to potential customers — then listen and collaborate to close the deal.

▸ Related Article: Find the Right Marketing Program for You

▸ Related Article: Success Stories: Sales

Designed For

Individuals looking to get started in sales, early career sales professionals, people in related roles and entrepreneurs who want to sharpen their selling skills, accelerate their career growth and learn how to better interact with customers and internal teams.

If you're a UW undergraduate looking for a credit program in sales, you should check out the Professional Sales Program at the Foster School of Business. 

See Requirements

What You'll Learn

  • How to manage leads and move from prospecting and presenting to overcoming obstacles and closing
  • Ways to apply principles of psychology and interpersonal communication to connect with prospective customers and provide effective consultation
  • Techniques for organizing and tracking your sales efforts and daily workflow and using analytics to prioritize opportunities and measure success
  • How to leverage industry tools to manage the sales process and collaborate with internal stakeholders

Get Hands-on Experience

  • Engage in role-plays with classmates and industry professionals to simulate the customer and team interaction needed to be successful in sales
  • Use industry-standard sales tracking and documentation tools
  • Practice sales-related activities through the practicum experience

Career Stats


Projected job growth for sales representatives in Washington state (2018-2028)


Average salary for sales representatives in Washington state (2020)

Source: O*NET OnLine


Want more info about this offering? Connect with an enrollment coach to learn more. Or if you need help finding the right certificate program or course for you, reach out to explore your options.  

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

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