About this Program

Sales is at the very heart of any business. To be competitive in today's market, sales professionals need a complex set of skills and knowledge to understand their customers' needs and offer winning solutions.

In this three-course certificate program, you'll get a grounding in the sales-specific knowledge and interpersonal skills needed to succeed in business-to-business (B2B) sales roles. You'll learn about every step in the sales process and how to work effectively with the rest of the sales organization to meet your goals. Walk away with the ability and confidence to pitch your product or service to potential customers — then listen and collaborate to close the deal.

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Designed For

Individuals looking to get started in the sales field or those in related roles who want to learn more about sales so they can interface with the sales team more effectively.

If you're a UW undergraduate looking for a credit program in sales, you should check out the Professional Sales Program at the Foster School of Business. 

See Requirements

What You'll Learn

• How to manage leads and move from prospecting and presenting to overcoming obstacles and closing
• Ways to apply principles of psychology and interpersonal communication to connect with prospective customers and provide effective consultation
• Techniques for organizing and tracking your sales efforts and daily workflow and using analytics to prioritize opportunities and measure success
• How to leverage industry tools to manage the sales process and collaborate with internal stakeholders

Get Hands-on Experience

• Engage in role-plays with classmates and industry professionals to simulate the customer and team interaction needed to be successful in sales
• Use industry-standard sales tracking and documentation tools
• Practice sales-related activities through the practicum experience

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.