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Become a Savvy, Well-Rounded Marketing Professional
Next start date:
April 26, 2022
In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing.
The program focuses on understanding the needs of the customer and how that impacts your product decisions, distribution, branding and marketing channel approach. You’ll dig deeply into key digital channels for targeting the right audience, and get hands-on practice with different techniques used for non-digital channels. You’ll then apply what you’ve learned to create a strategic marketing plan for a real-world client.
▸ Related Article: How to Become a Marketing Specialist
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Professionals interested in entering the marketing field or mastering the fundamentals of marketing.
To apply, you must have one of the following:
You should be comfortable collaborating with others, presenting and contributing to group discussions with instructors and classmates.
Including time in class, you should expect to spend about 6 to 8 hours each week on coursework.
If English is not your native language, you should have at least intermediate English skills to enroll. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Advisory Board Member Jennifer Wong of the Certificate in Strategic Marketing talks about the many professional opportunities available to graduates of the program.
Alumni working in field
Amazon, Microsoft, BECU, Holland America, Point B, University of Washington
Projected job growth for marketing specialists in Washington state (2018-2028)
Average salary for marketing specialists in Washington state
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Principles of Marketing
Integrated Marketing Communications
Certificate in Strategic Marketing
Approved by the UW Department of Communication and the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Erin Anderson, Customer Engagement Manager, Tableau Software
Brian Behunin, Sr Manager Reporting & Analytics, T-Mobile
Eleanor Bradley, Chief Marketing Officer, Pacific Science Center
Jennifer Buchanan, Digital Insights Lead, Deloitte Digital
Robert Gubas, Senior Director, Global Integrated Marketing, SAP Concur
Megan Lentz, Senior Director - SAP Ariba Extension Partner Success, SAP
Catherine Lindner, Managing Director of Marketing, NexTec Group
Brian Marcus, VP of Global Marketing, TUNE
Christina May, Program Manager, International & Academic Programs, UW Continuum College
Mark Pendolino, Sr. Director of Marketing, ISOutsource
Annette Promes, Chief Marketing Officer, Kiva
Julie Storer, Leader, CMO Experiences, Deloitte CMO Program
Constance Turman, Director, Global Event Strategy and Programs for Advertising & CX Business, Oracle
Jennifer Wong, Head of Sustainability, Convoy
Carrie Woolman, Principal Client Partner, Adobe
Join an upcoming information session to learn more about the program, curriculum and instructors.
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »
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