Become a Savvy, Well-Rounded Marketing Professional
Next start date:
January 11, 2022
In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing.
The program focuses on understanding the needs of the customer and how that impacts your product decisions, distribution, branding and marketing channel approach. You’ll dig deeply into key digital channels for targeting the right audience, and get hands-on practice with different techniques used for non-digital channels. You’ll then apply what you’ve learned to create a strategic marketing plan for a real-world client.
▸ Related Article: How to Become a Marketing Specialist
▸ Related Article: Find the Right Marketing Program for You
Professionals interested in entering the marketing field or mastering the fundamentals of marketing.
To apply, you must have one of the following:
You should be comfortable collaborating with others, presenting and contributing to group discussions with instructors and classmates.
Including time in class, you should expect to spend about 6 to 8 hours each week on coursework.
If English is not your native language, you should have at least intermediate English skills to enroll. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Advisory Board Member Jennifer Wong of the Certificate in Strategic Marketing talks about the many professional opportunities available to graduates of the program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Principles of Marketing
Integrated Marketing Communications
Certificate in Strategic Marketing
Approved by the UW Department of Communication and the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Erin Anderson, Customer Engagement Manager, Tableau Software
Brian Behunin, Sr Manager Reporting & Analytics, T-Mobile
Eleanor Bradley, Chief Marketing Officer, Pacific Science Center
Jennifer Buchanan, Digital Insights Lead, Deloitte Digital
Robert Gubas, Senior Director, Global Integrated Marketing, SAP Concur
Kristina Kledzik, Acquisition Marketing Manager, Rover
Megan Lentz, Senior Director - SAP Ariba Extension Partner Success, SAP
Catherine Lindner, Managing Director of Marketing, NexTec Group
Brian Marcus, VP of Global Marketing, TUNE
Christina May, Program Manager, International & Academic Programs, UW Continuum College
Monika Parashar, Director of Strategic Accounts, BuzzBee Company
Mark Pendolino, Director of Marketing, PTP Consulting
Annette Promes, Director of Marketing, Amazon Devices
Julie Storer, Leader, CMO Experiences, Deloitte CMO Program
Constance Turman, Director, Global Event Strategy and Programs for Advertising & CX Business, Oracle
Jennifer Wong, Head of Marketing, Convoy
Carrie Woolman, Principal Client Partner, Adobe
Join an upcoming information session to learn more about the program, curriculum and instructors.
Wed, Sep 15 at 5 p.m. – Online
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »
Senior Manager | Logic 20/20
Want to start your career in marketing? Learn what a marketing specialist does.
Whether you're looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level.
Now seen as a revenue driver, marketing is coming into its own. Not surprisingly, marketing managers, the linchpin of the marketing team, are in demand. Find out about this hot job and how to get into it.
Your company can help pay for that career-boosting certificate or degree program — if you know how to ask. Find out how to best position yourself for educational assistance.
How we do business is constantly changing, and employers expect you to keep up. Read how Niyati Desai used the Certificate in Strategic Marketing to get up to speed — and land a new job — after a taking a career break.
Discover how to leverage various digital marketing channels to produce measurable results. Explore fundamental concepts for creating and managing influential digital content.
Explore the fundamental principles of entrepreneurship that are paramount for success in today’s business climate. Learn what makes for a compelling vision and how to craft a business plan to execute that vision.
Hone your nonprofit leadership skills in critical areas, including program development, branding and marketing, fundraising, strategic planning and human resources.
Study traditional and emerging fundraising and relationship-building techniques that produce results. Examine the latest research, best practices and ethical standards in the field.
Learn what it takes to succeed as a sales professional. Gain the skills to understand your customer’s needs and provide winning solutions.
Be among the first to receive timely program info, career tips, industry trends and more.