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Certificate in Strategic Marketing

Become a Savvy, Well-Rounded Marketing Professional


Program Details

  • Location: Online
  • Duration: 8 months
  • Times: Evenings
  • Cost: $3,300

Next start date:

October 4, 2022

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About this Program

In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing. 

The program focuses on understanding the needs of the customer and how that impacts your product decisions, distribution, branding and marketing channel approach. You’ll dig deeply into key digital channels for targeting the right audience, and get hands-on practice with different techniques used for non-digital channels. You’ll then apply what you’ve learned to create a strategic marketing plan for a real-world client.

▸ Related Article: How to Become a Marketing Specialist

▸ Related Article: Find the Right Marketing Program for You


Professionals interested in entering the marketing field or mastering the fundamentals of marketing.

See Requirements

Video Overview

Advisory Board Member Jennifer Wong of the Certificate in Strategic Marketing talks about the many professional opportunities available to graduates of the program.

Duration: 02:29


  • The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research
  • Methods for developing effective promotional campaigns
  • Basic approaches for attracting and communicating with customers through mobile devices, websites, social media, email, online advertising, SEO strategies, direct mail, events and public relations
  • Techniques for measuring the performance of digital channels


  • Test out various web-based marketing tools
  • Work as a group to complete a real marketing plan for a local company or organization

Career Stats


Alumni working in field

Top Employers

Amazon, Microsoft, BECU, Holland America, Point B, University of Washington


Projected job growth for marketing specialists in Washington state (2018-2028)


Average salary for marketing specialists in Washington state


Want more info about this offering? Connect with an enrollment coach to learn more. Or if you need help finding the right certificate program or course for you, reach out to explore your options.  

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

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