Become a Savvy, Well-Rounded Marketing Professional
Next start date:
October 2, 2018
Note: This program was previously titled Certificate in Marketing Management.
In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing.
The program focuses on understanding the needs of the customer and how that impacts your product decisions, distribution, branding and marketing channel approach. You’ll dig deeply into key digital channels for targeting the right audience, and get hands-on practice with different techniques used for non-digital channels. You’ll then apply what you’ve learned to create a strategic marketing plan for a real-world client.
▸ Related Article: Hot Jobs: Marketing Manager
Professionals interested in entering the marketing field or mastering the fundamentals of marketing.
If you're not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Instructor Jennifer Wong of the Certificate in Strategic Marketing talks about the many professional opportunities available to graduates of the program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Principles of Marketing
Integrated Marketing Communications
Certificate in Strategic Marketing
Approved by the UW Department of Communication and the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Brian Behunin, Senior Manager, Digital Analytics & Optimization, Premera
Jennifer Buchanan, Digital Insights Lead, Deloitte Digital
Patrick Byers, Owner, Outsource Marketing
Jessica Evans Fark, VP Digital, Edelman
Travis Giffen, Principal Solutions Consultant, Marketing Cloud, Adobe
Lia Godoy, Senior Analytics Manager, Marchex
Robert Gubas, Senior Director, Global Integrated Marketing, Concur
Doug Hunt, Chief Marketing Strategist, Catalysis
Kristina Kledzik, Acquisition Marketing Manager, Rover
Andrea Mathews, Executive VP, Loyalty Strategy, REI
Ryan Metzger, Director of Growth Marketing, Madrona Venture Group
Malia Morrison, Director of Professional Programs, UW Continuum College
Julie Storer, Group Account Director, Deloitte Digital
Nicholas Thiel, Creative Director, Starbucks
Carrie Woolman, Director of Analytics & Targeting, The Hacker Group
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »
Download the application form (PDF)
Complete your application and submit the materials listed in step 1, along with your $50 nonrefundable application fee.
We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until two weeks before the first class meeting or until the program fills, whichever comes first.
We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.
If you’re accepted, we’ll send you details about your first-term course, including information on how to register and pay your course fees. Payment is due no later than two days before your first class.
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Join an upcoming information meeting to learn more about the program, curriculum, and instructors.
Wed, Jun 27 at 6 p.m. – Online
Vice President of Marketing & Outreach, Brown Paper Tickets
Vice President of Marketing, TUNE
How we do business is constantly changing, and employers expect you to keep up. Read how Niyati Desai used the Certificate in Strategic Marketing to get up to speed — and land a new job — after a taking a career break.
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Explore the key elements common to all businesses — including accounting, finance, legal, HR, marketing, planning and project management — and learn to develop effective business plans.
Investigate data collection processes and find out how to extract, parse and interpret the information, and learn best practices for communicating the results to decision makers.
Discover how to leverage various digital marketing channels to produce measurable results. Explore fundamental concepts for creating and managing impactful digital content.
Study traditional and emerging fundraising and relationship-building techniques that produce results. Examine the latest research, best practices and ethical standards in the field.
Hone your nonprofit leadership skills in critical areas, including fundraising, program development, strategic planning, branding and marketing, and human resources.
Learn how to define the narrative and distribute your message across multiple channels. Develop a complete strategic communications plan that positions your brand and connects with your target audience.