Marketing Foundations


Course Details

  • Location: Online
  • Duration: 7 weeks
  • Times: Evenings
  • Cost : $995

Next Start Date:

October 9, 2024

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About this Course

Even the most brilliant marketers start with the basics. To effectively manage brands, promote products and acquire customers, you need to master marketing fundamentals.

In this course, you’ll get an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition and engage customers through effective marketing channels. You’ll also get an introduction to the variety of specialties in modern marketing, from roles on the creative side to working with marketing technologies. In the end, you’ll bring it all together as you create your own marketing materials and develop an original marketing plan.

Designed For

Anyone who wants to understand marketing fundamentals and gain basic skills to create effective marketing campaigns.

See Requirements

Explore More: Want to chart your marketing path? Find the right marketing program for you.

What You’ll Learn

  • Techniques for situation analysis, market research and audience segmentation
  • How to choose — and use — the right marketing framework for your business objectives
  • How to use digital and physical marketing channels to reach different audiences
  • Basic skills to develop creative materials and write a marketing plan

Get Hands-On Experience

  • Create compelling copy and content for selected marketing channels
  • Develop — and present — an original, comprehensive marketing plan

digital badge example


After successfully completing this course, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll meet with your instructor and classmates at scheduled times over Zoom. Learn More »

Course Sessions

Online With Real-Time Meetings


Meet your instructor

Lucy Targett

Senior Campaign Marketing Manager, Hiya


You'll earn 2.4 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit options.

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