Self-Publishing: Bringing Your Book to Market


Course Details

  • Location: Online
  • Duration: 8 weeks
  • Times: Evenings
  • Cost : $550

Next Start Date:

April 7, 2025

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About this Course

You’ve done the hard work of writing your manuscript. If you’re ready to take the next step and share your project with a larger audience, self-publishing is an option that’s growing in popularity. Self-publishing offers many benefits, including creative control and the ability to manage your own schedule. But it can also present challenges, especially if you’re new to the publishing process. 

In this course, industry professionals and advisers will equip you with the knowledge to transform your manuscript into a self-published book. You’ll learn the business fundamentals of self-publishing and create a business plan for your project. We’ll cover publishing terms and concepts, editing and proofreading, formatting for different platforms, promotion and marketing strategies, and legal considerations. You’ll gain the decision-making and business-planning tools you need to confidently self-publish your work.   

Designed For  

Anyone who wants to self-publish their manuscript, including memoirs, family histories, cookbooks, children’s books, literary fiction and any type of genre content. 

See Requirements

What You’ll Learn 

  • Pros and cons of print and digital self-publishing versus traditional publishing 
  • Steps involved in self-publishing a book, including writing, editing, formatting, distribution and sales 
  • How to track and analyze book sales data and reviews and use that information to improve future efforts  
  • How to grow and maintain an author platform through social media, website content and email marketing  
  • Strategies for building a readership 


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll meet with your instructor and classmates at scheduled times over Zoom. Learn More »

Course Sessions

Online With Real-Time Meetings


Meet your instructor

Jennifer McCord

Owner, Jennifer McCord Associates

Executive Editor and Associate Publisher, Epicenter-Coffeetown-Camel Press


You'll earn 1.6 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit options.

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