Meet the Instructor

Annette Promes

Marketing Director, Customer Experience Labs (CX Labs)

Annette Promes has worked in marketing for more than two decades and has held various leadership, marketing and analytics positions at Amazon, Moz, Big Fish Games, Expedia, Microsoft and AT&T/Cingular Wireless. Promes has championed the value that marketing provides to the customer throughout her career, especially when it is timely, relevant and based on behavioral triggers and predictive models. She has spent time in organizations of all sizes and stages of development, from very small to very large, from privately held, VC-backed businesses to publicly traded companies, spanning both B2B and B2C industries.

Promes has a B.A. in English from the University of Washington and an MBA from the University of Phoenix. She’s currently the marketing director for the Customer Experience Labs (CX Labs) team within Amazon's Devices organization. CX Labs functions as a full-service internal agency for the Alexa, Echo, Kindle, Fire Tablet, Fire TV and other Amazon Devices teams.

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