Meet the Instructor
Sarah DeAtley
Sarah DeAtley is a customer experience analytics expert who's driven strategies for major corporations for more than 10 years. She's currently focused on company-wide marketing optimization across content and media at Microsoft. Previously, DeAtley drove analytics and optimization at Dell, Apollo Education Group, Expedia and ADP.
DeAtley's education focused on user research methods, information science, database design and advanced statistical methods, which she combines to find creative and scalable analytics solutions. DeAtley is also an alumna of the UW Certificate in Data Analytics: Techniques for Decision Making.