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New Certificate in Sales Launches in Spring 2021 Flexible program provides in-demand skills in a flourishing field
New Certificate in Sales Launches in Spring 2021 Flexible program provides in-demand skills in a flourishing field

In any industry, the sales team plays a pivotal role in helping a business thrive. Whether the economy is booming or in a lull, sales professionals are always needed to connect customers’ needs with a business’s product or service.

And that’s good news if you’re looking to get started or advance in the profession. Sales skills are flexible and transferrable across many industries, which makes the field an excellent place to invest in training.

To help you quickly gain the skills that employers are looking for, UW Professional & Continuing Education has launched a new Certificate in Sales program.

This three-course program takes about six months to complete. With no formal admissions requirements and online classes held in the evenings, the Certificate in Sales is ideal for busy working professionals.

Enter a Versatile, High-Paying Profession

Some of today’s most in-demand jobs are based in sales. With strong demand in the Seattle region and job openings in a wide swath of industries, a career in sales is a smart choice if you’re thinking about shifting your professional path or launching your career.

Research on the profession shows that the Seattle region has a higher-than-average supply of sales jobs, making it easier to land a role in a sales position. Seattle’s sales job market is expected to see above-average growth of more than 14% in the coming decade, reports Lightcast, a labor market analytics firm.

    Projected Growth

Seattle region: 14.5% 

    Median Annual salary

Seattle region: $80,985

Source: Lightcast

What’s more, a job in sales can be lucrative. While compensation ranges vary depending on the role and industry, sales professionals with specialized product or industry-specific knowledge—especially in the technology and scientific sectors—can command higher pay and benefits. These roles have a median advertised salary of $80,000 in the Seattle region, according to Lightcast. The Certificate in Sales can help you hit the ground running and get hired or promoted into better-paying positions faster.  

Get Hands-On Training From Industry Experts

The Certificate in Sales is taught by top sales leaders with significant experience in a variety of industries. They’ll help you gain a solid understanding of the sales process and the organizational structures of the larger sales ecosystem.    

You’ll learn about the hard and soft skills you’ll need to succeed as a sales professional, including how to identify the right accounts and contacts, consultative selling techniques that’ll help you outshine the competition, and territory and account management best practices.

You’ll also have the opportunity to put these concepts and skills to use in a practicum. Depending on your career goals, this experience could be completing a sales internship or performing certain sales-related tasks in your current position.

To earn the certificate, you’ll attend class two nights a week for 16 weeks and then one night a week for six weeks during your practicum experience. The practicum also requires a minimum of 20 hours of experiential learning activities outside of class.

In Their Own Words

Hear from instructors about the Certificate in Sales at the University of Washington and how it can prepare you for a successful career in sales.


Learn More

The Certificate in Sales welcomes its first cohort of students in April 2021. Visit the certificate program page for more details and learn how you can secure your spot.


Source: Lightcast –

For more announcements from UW Professional & Continuing Education, visit the News & Features section of our website. To learn more about our certificates, degrees and courses, explore your options or contact us.

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