Specialization in Search Engine Optimization (SEO)

Increase Web Traffic and Reach Your Target Audience


Program Details

  • Location: Online
  • Duration: 11 - 12 weeks
  • Times: Evenings
  • Cost: $1,500

Next start date:

September 11, 2024

Get Details & Apply
Talk to an Enrollment Coach

About this Program

Have you ever clicked through to the third page of results on a Google search? Or even scrolled down to the bottom of the first page? Most people don’t. That’s why search engine optimization, or SEO, is so important — it aims to improve your website’s ranking in search results. SEO is a cost-effective way to understand and reach your target audience, which is why it’s become one of the most in-demand skills for content creators.

In this specialization, you’ll gain a basic understanding of search engine algorithms and how they impact organic search results and websites. You’ll learn how to optimize a website for Google search and conduct site audits to gauge site performance. You’ll do SEO research and incorporate the results into your site’s content and architecture to improve user experience and your marketing efforts. We'll also discuss how artificial intelligence is impacting search results and its implications for SEO. By the end of the program, you’ll know how to build effective analytics reports to drive SEO improvements.

▸ Related Article: SEO and AI: What Does the Future Hold?

Designed For

Digital marketing professionals, web content writers and developers, and other professionals who want to get started in SEO.

See Requirements

Explore More: Looking to up your marketing game? Find the right marketing program for you.

Skills You’ll Gain

  • SEO best practices
  • SEO strategy
  • Google Analytics
  • Search intent and keyword research
  • SEO performance tracking
  • Website optimization
  • SEO automation
  • SEO software
  • SEO copywriting
  • Website metrics
  • Artificial intelligence and SEO

Get Real-World Experience 

  • Optimize a website for local and global Google searches
  • Use tools such as Google Search Console and Google Analytics, link- and rank-tracking technologies, and web crawlers
  • Perform, translate and present an SEO audit and optimization strategy to a general audience

digital badge example


After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.

Career Stats


Projected growth in U.S. demand for SEO skills (2024–26)


Projected growth in U.S. demand for Google analytics skills (2024–26)

Source: Lightcast


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll meet with your instructor and classmates at scheduled times over Zoom. Learn More »

Program Sessions

Online With Real-Time Meetings


    Noncredit Program

    You'll earn 3.6 continuing education units (CEUs) for successfully completing this program. Learn more about noncredit options.

Want to get the latest?

Sign up to get updates about this program, including info sessions and application deadlines.

  Get our email newsletter with career tips, event invites and upcoming program info.       Sign Up Now