Content Creation: The Power of Storytelling

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Course Details

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

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About this Course


The digital connectivity revolution is changing the way humans interact. The struggle to be heard is fierce, but being heard is no longer enough — successful engagement requires relevant content, strategic listening and dynamic conversation. In this course, we'll consider what it means to engage people through the creation of compelling content. You'll craft voice and tone guidelines for content and digital products, and you’ll learn to apply user research and storytelling techniques to create compelling and empathetic information experiences.

what you'll learn

  • How to recognize the elements of compelling stories
  • Why storytelling matters in the digital age
  • How to evaluate stories in popular media
  • How to use data and user research to source stories
  • The visual communication techniques to storytelling
  • How to define a compelling story to promote an organization or brand

Program Overview

This course is part of the Certificate in Storytelling & Content Strategy.