Tell the Right Story to the Right Audience
Next start date
October 11, 2016
Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with business objectives, or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential for success in today’s information-driven marketplace.
In this three-course certificate program, we’ll explore proven techniques for creating a powerful cross-channel content strategy. You’ll study storytelling principles for engaging users in compelling ways. We’ll investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that help you understand your audience and achieve your content goals.
Professionals in marketing, communications, advertising, and public relations and those interested in entering these fields.
To participate in this program, you’ll need to have at least basic English language skills. To learn more, see English Language Proficiency Requirements.
International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This certificate program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed Internet connection. Online students are required to have a headset with microphone.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Instructor Tizzy Asher explains how the Certificate in Storytelling & Content Strategy gives students the insight and ability to create and communicate powerful content.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Content Creation: The Power of Storytelling
Content Strategy: Crafting the User Experience
Content Science: Data Analysis & Understanding the Problem
Certificate in Storytelling & Content Strategy
Approved by the UW Department of Communication.
Date: Thursday, September 8, 2016
Time: 12:30 p.m. - 1:30 p.m. Pacific Time
Download the application form (PDF)
Apply online, or submit an application packet that includes:
We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until the program closes.
We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.
If you’re accepted, we’ll send you details about your first-term course, including information on paying your course fee. Your course fee is due two weeks before the first class.
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Courses are streamed online in real time from the classroom. You interact with your instructors and fellow students via chat, using Adobe Connect web conferencing software. Assignments and other course materials are delivered through Canvas, a web-based learning management system that also serves as a communications hub.
For added flexibility, each quarter you may view recordings of up to 40 percent of your class sessions instead of attending in real time. You also can attend the classroom sessions in person if space is available.
Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.
Not available for this program
Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.
Senior Content Strategist, Expedia
Content Strategist, Peter Luyckx Consulting
Content Marketing Manager, REI
Senior Software Engineer, RealSelf
Learn to understand and leverage the fast-changing world of online content and platforms. Focus on innovation, entrepreneurship, community and storytelling approaches to digital media.
Develop your voice as you hone your ability to write nonfiction for a variety of audiences and publication types. Create a portfolio of quality work for freelance publication.
Gain the skills needed to plan, execute and evaluate an effective public relations and communications strategy. Learn to persuade audiences with engaging content and targeted messaging.
Study the art of storytelling for film and television. Complete practice exercises that prompt creativity and help you organize your ideas, and then refine your story treatment into a draft of a full-length screenplay.
Examine a range of social media tools and platforms, and learn how to leverage social media strategies and user-driven content to create measurable business value.