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Certificate in Storytelling & Content Strategy

Tell the Right Story to the Right Audience

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Program Details

  • Location: Online
  • Duration: 8 months
  • Class Times: Evenings
  • Cost: $3,225

Next start date

March 28, 2017

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About this Program


Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with business objectives, or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential for success in today’s information-driven marketplace.

In this three-course certificate program, we’ll explore proven techniques for creating a powerful cross-channel content strategy. You’ll study storytelling principles for engaging users in compelling ways. We’ll investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that help you understand your audience and achieve your content goals.

DESIGNED FOR

Professionals in marketing, communications, advertising, and public relations and those interested in entering these fields.

See Requirements

Video Overview

Instructor Tizzy Asher explains how the Certificate in Storytelling & Content Strategy gives students the insight and ability to create and communicate powerful content.

Duration: 01:39

WHAT YOU’LL LEARN

  • The principles and practices that make for creative, memorable storytelling
  • Techniques for defining the user journey and determining voice and tone
  • Ways to plan for and distribute content across multiple channels
  • Content governance strategies
  • How to use data analytics to refine your content strategy and measure its success

GET HANDS-ON EXPERIENCE

  • Carry out a content audit of a brand and its competitors
  • Create a content strategy plan for a real-world client as part of a group project
  • Develop content and a storytelling strategy for a select online channel
  • Use tools such as Hootsuite and Google Analytics

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Quarter 1

Content Creation: The Power of Storytelling

Quarter 2

Content Strategy: Crafting the User Experience

Quarter 3

Content Science: Data Analysis & Understanding the Problem

Certificate in Storytelling & Content Strategy

Approved by the UW Department of Communication.

Start Dates

Cost of Program: $3,225

Additional Fees Apply - See Details

Cost of Program: $3,225

Additional Fees Apply - See Details

Cost of Program: $3,225

Additional Fees Apply - See Details

Learning Formats

Online

Courses are streamed online in real time from the classroom. You interact with your instructors and fellow students via chat, using Adobe Connect web conferencing software. Assignments and other course materials are delivered through Canvas, a web-based learning management system that also serves as a communications hub.

For added flexibility, each quarter you may view recordings of up to 40 percent of your class sessions instead of attending in real time. You also can attend the classroom sessions in person if space is available.

Blended

Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program

Classroom

Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.

Not available for this program

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