Certificate in Storytelling & Content Strategy

Tell the Right Story to the Right Audience

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Program Details

  • Location: Online
  • Duration: 7 months
  • Times: Evenings
  • Cost: $3,225

Next start date:

January 9, 2018

Get Details & Apply

About this Program


Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with business objectives, or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential for success in today’s information-driven marketplace.

In this three-course certificate program, we’ll explore proven techniques for creating a powerful cross-channel content strategy. You’ll study storytelling principles for engaging users in compelling ways. We’ll investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that help you understand your audience and achieve your content goals.

▸ Related Article: Hot Jobs: Content Strategist

DESIGNED FOR

Professionals in marketing, communications, advertising, and public relations and those interested in entering these fields.

See Requirements

Video Overview

Instructor Tizzy Asher explains how the Certificate in Storytelling & Content Strategy gives students the insight and ability to create and communicate powerful content.

Duration: 01:39

WHAT YOU’LL LEARN

  • The principles and practices that make for creative, memorable storytelling
  • Techniques for defining the user journey and determining voice and tone
  • Ways to plan for and distribute content across multiple channels
  • Content governance strategies
  • How to use data analytics to refine your content strategy and measure its success

GET HANDS-ON EXPERIENCE

  • Carry out a content audit of a brand and its competitors
  • Create a content strategy plan for a real-world client as part of a group project
  • Develop content and a storytelling strategy for a select online channel
  • Use tools such as Hootsuite and Google Analytics

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

Closed Sessions