About this Program
Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with your business objectives? Or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential in today’s information-driven marketplace.
In this three-course certificate program, we’ll explore proven techniques to create a powerful cross-channel content strategy. You’ll study storytelling principles to engage users in compelling ways and investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that will help you understand your audience and achieve your content goals.
▸ Related Article:
How to Become a Content Strategist
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Find the Right Marketing Program for You DESIGNED FOR
Professionals in marketing, communications, advertising and public relations, and those interested in entering these fields.
Those who want to enter the UX writing field or create better user experiences through website or app copy might consider the
Foundations of UX Writing course.
Instructor Tizzy Asher explains how the Certificate in Storytelling & Content Strategy gives students the insight and ability to create and communicate powerful content.
Play WHAT YOU’LL LEARN
The principles and practices that make for creative, memorable storytelling
Techniques for defining the user journey and determining voice and tone
How to plan for and distribute content across multiple channels
How to use data analytics to refine your content strategy and measure its success
GET HANDS-ON EXPERIENCE
Perform a content audit of a brand and its competitors
Create a content strategy for a real-world client as part of a group project
Develop content and a storytelling strategy for a select online channel
Use tools such as Hootsuite and Google Analytics
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the
Alumni working in field
Microsoft, University of Washington, Amazon, Facebook, Avalara, Expedia
Projected job growth for marketing managers in Washington state (2018-2028)
Average salary for marketing managers in Washington state