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For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

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Certificate in Storytelling & Content Strategy

Tell the Right Story to the Right Audience

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Program Details

  • Location: Online
  • Duration: 8 - 9 months
  • Times: Evenings
  • Cost: $3,597

Next start date:

January 19, 2021

Get Details & Apply

About this Program


Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with your business objectives? Or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential in today’s information-driven marketplace.

In this three-course certificate program, we’ll explore proven techniques to create a powerful cross-channel content strategy. You’ll study storytelling principles to engage users in compelling ways and investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that will help you understand your audience and achieve your content goals.

▸ Related Article: Hot Jobs: Content Strategist

▸ Related Article: Find the Right Marketing Program for You

DESIGNED FOR

Professionals in marketing, communications, advertising and public relations, and those interested in entering these fields.

See Requirements

Video Overview

Instructor Tizzy Asher explains how the Certificate in Storytelling & Content Strategy gives students the insight and ability to create and communicate powerful content.

Duration: 01:39

WHAT YOU’LL LEARN

  • The principles and practices that make for creative, memorable storytelling
  • Techniques for defining the user journey and determining voice and tone
  • How to plan for and distribute content across multiple channels
  • Content-governance strategies
  • How to use data analytics to refine your content strategy and measure its success

GET HANDS-ON EXPERIENCE

  • Perform a content audit of a brand and its competitors
  • Create a content strategy for a real-world client as part of a group project
  • Develop content and a storytelling strategy for a select online channel
  • Use tools such as Hootsuite and Google Analytics

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

Closed Sessions

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