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Learn to understand and leverage the fast-changing world of online content and platforms. Focus on innovation, entrepreneurship, community and storytelling approaches to digital media.
The program includes courses in the evenings and on Saturdays.
For more information, see the UW Master of Communication in Digital Media website.
Build a sophisticated understanding of communication processes and of ways to leverage that knowledge to engage successfully with relevant constituencies.
Gain a foundational understanding of the skills, methods and techniques that today's communication professionals use to tell impactful stories, build community and effect change.
Learn how to optimize a website for Google search and perform site audits. Get hands-on experience using Google Analytics, link- and rank-tracking technologies and web crawlers.
Gain the storytelling and audio production skills you’ll need to create compelling podcasts. Learn about scriptwriting, interviewing techniques, audio recording equipment and podcast marketing.
Discover storytelling principles that will help you engage your target audience and learn how to develop a powerful cross-channel content strategy with measurable goals.
Gain a foundational understanding of emerging technologies, including artificial intelligence and smart devices. Learn how to make ethical and inclusive decisions about the adoption of new technologies.
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