About this Program
If you listen to a podcast during your commute or while doing chores, you’re in good company. With the number of podcast listeners projected to surpass 160 million in 2023, according to consumer data firm Statista, podcasting’s reach is wider than ever. It’s no surprise that the need for professionals with audio storytelling and podcasting skills has surged.
This specialization will teach you the storytelling and audio production skills you need to create compelling podcasts. You’ll dive into podcast formats, scriptwriting and audio interviewing techniques. You’ll work with common audio recording equipment and learn how to create soundscapes and mix together multiple audio files. We’ll also discuss how to build an audience and market your podcast, with an eye toward monetization. By the end of the specialization, you’ll have produced an eight-minute clip of a podcast episode to kick off your series.
Related Article: 10 Questions to Ask Yourself Before Starting a Podcast for Your Business Designed For
Content creators, advertising specialists, journalists, educators and nonprofit and media professionals who want to incorporate podcasts into their work. This specialization is designed for a nontechnical audience.
Instructor Shannon Perry explains how this hands-on, skills-driven program will provide students with the tools to create podcasts in-house, for internal or external business communication.
Play Skills You’ll Gain
Audio interviewing techniques
Audio equipment basics
Digital content creation
Digital content strategy
Get Real-World Experience
Produce your own original eight-minute podcast episode from start to finish
Work with professional scriptwriters to improve your podcast’s script
Record and edit high-quality audio for your podcast episode
EARN A DIGITAL BADGE
After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about
Growth in demand for podcasting skills in the U.S. (2019–2022)
Growth in demand for podcasting skills in Washington state (2019–2022)
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.