Specialization in Podcasting & Audio Storytelling

Harness the Power of Audio to Tell Compelling Stories

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Program Details

  • Location: Online
  • Duration: 3 months
  • Times: Evenings
  • Cost: $1,500 (estimated)

Next start date:

March 27, 2024

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About this Program


If you listen to a podcast during your commute or while doing chores, you’re in good company. With the number of podcast listeners projected to surpass 160 million in 2023, according to consumer data firm Statista, podcasting’s reach is wider than ever. It’s no surprise that the need for professionals with audio storytelling and podcasting skills has surged.

This specialization will teach you the storytelling and audio production skills you need to create compelling podcasts. You’ll dive into podcast formats, scriptwriting and audio interviewing techniques. You’ll work with common audio recording equipment and learn how to create soundscapes and mix together multiple audio files. We’ll also discuss how to build an audience and market your podcast, with an eye toward monetization. By the end of the specialization, you’ll have produced an eight-minute clip of a podcast episode to kick off your series.

▸ Related Article: 10 Questions to Ask Yourself Before Starting a Podcast for Your Business

Designed For

Content creators, advertising specialists, journalists, educators and nonprofit and media professionals who want to incorporate podcasts into their work. This specialization is designed for a nontechnical audience.

See Requirements

Video Overview

Instructor Shannon Perry explains how this hands-on, skills-driven program will provide students with the tools to create podcasts in-house, for internal or external business communication.

Duration: 3:01

Skills You’ll Gain

  • Audio storytelling
  • Audio interviewing techniques
  • Audio equipment basics
  • Audio production
  • Sound editing
  • Digital content creation
  • Digital content strategy
  • Podcast marketing

Get Real-World Experience

  • Produce your own original eight-minute podcast episode from start to finish
  • Work with professional scriptwriters to improve your podcast’s script  
  • Record and edit high-quality audio for your podcast episode

digital badge example

EARN A DIGITAL BADGE

After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.

Career Stats

88%

Growth in demand for podcasting skills in the U.S. (2019–2022)

36%

Growth in demand for podcasting skills in Washington state (2019–2022)

Source: Lightcast

OUR ENROLLMENT COACHES ARE HERE TO HELP

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via video conferencing or chat, both in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

    Online

    Noncredit Program

    You'll earn 4.2 continuing education units (CEUs) for successfully completing this program. Learn more about noncredit options.

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