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For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

For more information, see our Coronavirus FAQ

Content Science: Data Analysis & Understanding the Problem

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Course Details

  • Location: Online
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,199

Next Start Date:

March 31, 2021

This course is part of a certificate program. You can also take it without enrolling in the program.

Get Details & Apply

About this Course


It’s often said in business that if you can’t measure it, you can’t manage it. That’s why data-driven decision-making is an essential skill in today’s workplace. This course will not only help you measure and understand the impact of your content but also teach you how to optimize that impact for results.

You’ll learn to speak the language of data and get comfortable employing key concepts like A/B testing, SEO, social listening, KPI, crawlers and more. Discover how much strategists can watch, learn and measure on a website, and how to find patterns, red flags or opportunities within a site’s user data. You’ll also learn to leverage data from open source resources, social media and competitors. By the end of the class, you’ll be able to use data to tell an effective story, solve content problems and define an overall content strategy.

What you'll learn

  • How to differentiate between qualitative and quantitative analysis and apply them appropriately
  • How to recognize different key metrics of onsite analytics engagement data and understand how they can be used to evaluate and improve content
  • Approaches for confidently employing fundamental terms and concepts from the world of analytics, statistics and testing
  • Methods for evaluating community preferences and profiles to build engagement strategies
  • Best practices for building compelling visualizations and telling data stories to an audience

Get Hands-On Experience

You'll practice ways to effectively use important tools like Google Analytics, Google Trends and Excel.

Program Overview

This course is part of the Certificate in Storytelling & Content Strategy.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Course Sessions

Online With Real-Time Meetings

Online

Meet your instructor

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Online

Meet your instructor

Rodrigo Nunes

Senior Software Engineer, RealSelf

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Closed Sessions

Online

Meet your instructor

Rodrigo Nunes

Senior Software Engineer, RealSelf

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

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