Content Science: Data Analysis & Understanding the Problem

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Course Details

  • Location: Downtown Seattle, Online
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,166

Next Start Date:

March 31, 2020

This course is part of a certificate program. You can also take it without enrolling in the program.

Get Details & Apply

About this Course


Behind every good strategy is the data that helps define it. Data-driven decision-making is an emerging key leadership skill that builds the foundation to successful strategic thinking. In this course, you’ll sift through data, analyze it and communicate your findings to support the story you want to tell.

From auditing content to evaluating data, you’ll learn the steps to understand content problems so that you can strengthen your strategy.

what you'll learn

  • How to create visualizations to express content effectiveness and guide decisions
  • Techniques to build engagement strategies by evaluating community preferences and profiles
  • How to discover and combine external data sources with your own data
  • An understanding of the basic techniques for regression analysis and correlation calculation; how to use them as prediction tools
  • How to explain qualitative and quantitative analyses and apply them appropriately
  • Proper citation with the open-source tools used in analytics

Program Overview

This course is part of the Certificate in Storytelling & Content Strategy.

Learning Formats

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions

Online With Real-Time Meetings

Online

Meet your instructor

Rodrigo Nunes

Senior Software Engineer, RealSelf

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Online

Meet your instructor

Rodrigo Nunes

Senior Software Engineer, RealSelf

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Classroom

Meet your instructor

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Closed Sessions

Online

Meet your instructor

Rodrigo Nunes

Senior Software Engineer, RealSelf

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.