Content Strategy: Crafting the User Experience

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Course Details

  • Location: Online, Downtown Seattle
  • Duration: 9 weeks
  • Times: Evenings
  • Cost : $1,100

Next Start Date:

January 8, 2019

This course is part of a certificate program. You can also take it without enrolling in the program.

Get Details & Apply

About this Course


Once you know your story, it's important to be able to understand the user journey and experience, which helps you define the right platforms and channels.

This course will build on storytelling and focus on the tools and skills to define and communicate your design decisions. The core of the course will be about how to make valuable suggestions for a client-based content strategy plan. We'll discuss and practice principles such as mobile-first approach, messaging hierarchy and customer lifecycle mapping, as well as how to implement the appropriate language for your audience. Through these approaches, we'll define successful content and workflow.

Learning Formats

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Course Sessions

Online With Real-Time Meetings

Online

Meet your instructor

Peter Luyckx

Content Strategist, Ready4Content

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Online

Meet your instructor

Peter Luyckx

Content Strategist, Ready4Content

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Classroom

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.