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For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

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Content Strategy: Crafting the User Experience

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Course Details

  • Location: Online
  • Duration: 9 - 11 weeks
  • Times: Evenings
  • Cost : $1,199

Next Start Date:

September 30, 2020

This course is part of a certificate program. You can also take it without enrolling in the program.

Get Details & Apply

About this Course


Content strategy starts with empathy. No matter the content being created or the client, a strategist must understand the needs, pain points, and motivations of their users to create an experience that drives results.

In this course, you’ll develop a full and actionable understanding of the field and practice of user-centered content strategy. We’ll explore the how and why behind some of the most important content strategy deliverables, including personas, competitive analyses and user journey maps. You’ll learn to conduct first-hand user interviews and to leverage your research to find content gaps and opportunities. We’ll also cover emergent topics in content strategy, including IA, accessibility and localization. You’ll leave viewing content in the context of the whole experience and with the needs of the user in mind.

what you'll learn

  • Content strategy and User Experience (UX) principles
  • How to identify and define the mission, vision and values of a client brand
  • Ways to conduct qualitative user research through user interviews 
  • Methods for creating data-driven, actionable personas and user journeys maps
  • Techniques for using research artifacts to identify content needs, gaps and opportunities

get hands-on experience

Create a content strategy for a client-based project to add to your professional portfolio.

Program Overview

This course is part of the Certificate in Storytelling & Content Strategy.

Learning Format

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Course Sessions

Online With Real-Time Meetings

Online

Meet your instructor

Carl Chatfield

Technical Communicator and Project Manager

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Online

Meet your instructor

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

Note

This course can only be taken as part of the Certificate in Storytelling & Content Strategy.

Closed Sessions

Online

Meet your instructor

NONCREDIT COURSE

You'll earn 3 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit courses.

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