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For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

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Designing a New Venture

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Course Details

This course can only be taken as part of the Certificate in Women’s Entrepreneurial Leadership.

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About this Course


Veteran entrepreneurs agree that the most important first step in launching a new business is a compelling vision. From that point, the growth and success of your venture is highly dependent on the leadership team’s ability to execute.

This course focuses on translating your vision into a product or service that effectively addresses the targeted customer’s pain points, known as product market fit. We’ll explore and apply key business frameworks to immersive, real-world examples. You’ll leverage case-study methodology to discover the tools and technologies used by leading-edge companies both locally and nationally. You’ll also explore the different ways to be involved in a startup community, from starting a company, being an adviser, investing, buying a business, owning a franchise and being an intrapreneur within a larger company.

What You’ll Learn

  • How to create a mission and vision that fit your unique business idea
  • Ways to apply frameworks for solving different business problems
  • Steps for forming a business plan, including creating the plan, integrating feedback and revision
  • Who to include in your support network while you’re building your idea
  • Best practices for adopting and sustaining an entrepreneurial mindset

Hands-On Experience

  • Work with peers and a coach to strengthen leadership skills
  • Build a business plan for your business idea and get feedback from established entrepreneurial leaders
  • Interact with the leading figures from the case studies discussed in class

Program Overview

This course is part of the Certificate in Women’s Entrepreneurial Leadership.

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