Designing a New Venture


Course Details

This course can only be taken as part of the Certificate in Women’s Entrepreneurial Leadership.

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About this Course

Entrepreneurial leaders launch things. One of the first steps in launching a new business or product is creating a compelling pitch that crystallizes your vision. From that point, the growth and success of your venture is highly dependent on the leadership team’s ability to execute.

This course focuses on the pitch. You’ll discover how to articulate your vision and share your what, why and how. You’ll learn how to translate your vision into a product or service that addresses a customer’s pain points, known as product market fit. We’ll apply key business frameworks to immersive, real-world examples. You’ll study the methodology of entrepreneurial leaders to discover the tools and technologies used by leading-edge companies both locally and nationally. You’ll also pitch (a lot!) and receive coaching. Plus, you’ll explore the different ways you can be part of a startup community — from launching a company or buying a business to investing or being an adviser or intrapreneur within a larger company.

Finally, you’ll begin to build your entrepreneurial network, which is different from building a network in the corporate world. You’ll kick-start this process in your cohort, which is filled with people focused on launching ventures and supporting each other along the way.

What You’ll Learn

  • How to identify business problems and apply frameworks you can use to solve them
  • How to create a mission and vision that fit your unique business idea
  • Steps to create and shape a business plan, including how to integrate feedback and revise your plans
  • How to build an expert and support network while you build your ideas and step up to new leadership roles
  • Best practices for adopting and sustaining an entrepreneurial mindset

Hands-On Experience

  • Work with peers and a coach to strengthen leadership skills
  • Build a plan for your idea and get feedback from established entrepreneurial leaders
  • Interact with the leading figures from the case studies discussed in class

Program Overview

This course is part of the Certificate in Women’s Entrepreneurial Leadership.

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