About this Course
In today’s crowded online marketplace, capturing attention has never been more important — or challenging. Engaging visual design can help you get noticed and convey your message more effectively.
In this course, under the guidance of experienced design professionals, you’ll gain the visual design skills you need to produce attention-getting designs and impactful campaigns across digital marketing platforms. We’ll explore color theory and how to use color to evoke emotion and influence behavior. You'll become proficient in typography, content hierarchy, composition, animation and motion design, and leverage artificial intelligence (AI) tools to generate images and other content.
We'll also cover the intricacies of web design, social media marketing and digital advertising so you can learn to captivate your target audience across platforms. By the end of the course, you’ll gain the creative confidence to break free of look-alike templatized design and create visual designs that are both arresting and effective.
▸Related Article: How to Become a User Experience Designer
Designed For
Anyone looking to gain visual design skills for digital media.
See Requirements
Admission Requirements
This is an introductory course and no previous experience is required. Anyone is encouraged to enroll.
Time Commitment
Including time in class, you should expect to spend about four to seven hours each week on coursework.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
International Students
To enroll, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
Technology Requirements
- Access to a computer with a recent operating system and web browser
- High-speed internet connection
- Headset and webcam (recommended)
Completing the Course
To successfully complete this course, you must fulfill the requirements outlined by your instructor.
▸ Explore More: Want to explore the UX side of design? Check out our Certificate in UX & Visual Interface Design.
What You'll Learn
- How to combine color, shape, imagery and typography to create compelling marketing and brand communications
- How to edit images and use animation techniques to create interactive marketing assets using graphic design software
- How to achieve accessibility standards across digital media platforms
- How to create high-fidelity designs and interactive prototypes
- How to professionally present visual designs for marketing and communications projects
Get Hands-On Experience
- Get practice using a variety of graphic design tools, such as Adobe Creative Suite
- Produce a “campaign-in-a-box” — a comprehensive digital marketing campaign with graphic and animated elements — to add to your portolio
Career Stats
7%
Projected growth in U.S. demand for visual design skills (2025–27)
12%
Projected growth in U.S. demand for Adobe Creative Suite skills (2025-27)
EARN A DIGITAL BADGE
After successfully completing this course, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.