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Foundations of Business Strategy & Planning


Course Details

This course can only be taken as part of the Certificate in Business Strategy & Decision-Making.

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About this Course

A recent survey by The Economist Intelligence Unit revealed that only about 40% of employees believe that their managers comprehend their company’s goals and can execute strategic initiatives. This course will give you the best practices and tools you’ll need to lead your organization or team through the strategic planning process. Successful planning requires gathering the right information and conducting a thorough analysis so you can make informed decisions about where you need to go and how you’ll get there.  

What You’ll Learn 

  • Essential elements of a strategic plan, including research, stakeholder input and insights 
  • How to design and conduct a strategic planning exercise 
  • How to leverage strategy and decision frameworks to organize information, conduct analysis and reveal insights   

Get Hands-On Experience  

  • Gather stakeholder input and conduct a current-state analysis 
  • Design and implement a strategic planning exercise for an existing business or nonprofit organization  
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