Foundations of Digital Marketing

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Course Details

This course can only be taken as part of the Certificate in Digital Marketing.

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About this Course


In this course, you'll be introduced to the dynamic world of digital marketing and start building a deeper understanding of how to build an integrated digital customer journey. You'll learn about the key channels used to attract and engage customers, including digital advertising, search and SEO, email, content marketing, social media and affiliate marketing. We'll explore dependencies involved in implementing multichannel marketing and a framework for actionable measurement.

WHAT YOU'LL LEARN

  • Digital advertising landscape and implementation recommendations
  • How organic search and SEO work
  • Key elements and best practices of a professional social media program
  • What makes great content and how to deploy it strategically
  • Best practices for email and affiliate marketing

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.